The effect of high pressure treatment on rheological properties of kiwifruit juice was investiga- ted.The results show that kiwifruit juice samples behaved like pesudoplastic non-Newtonian fluids and were coincident with Herschel-Bulkley model under all conditions.Kiwifruit juice displayed thixotropy when pressure up to 400MPa.The value of G″increased while G′decreased after high pressure treatment, which indicated the enhancement of viscosity and reduce of flexibility.And the difference affected the rheo- ...