【作者】 顾重泰； 牛强； 张晓东；

【机构】 北京市城市规划设计研究院； 武汉大学城市设计学院；

【摘要】 信息技术的快速发展给城市商业组织方式带来深刻的变化,线上购物、订餐、服务等成为不可或缺的消费形式,线上线下结合的商业O2O设施涌现,改变了居民生活方式。以武汉中心城区为例,就商业O2O设施空间分布特征及其机制解析开展研究,并提出规划引导建议。首先,就其在区位选择、设施规模、分布格局、服务圈层等方面的特征进行分析,综合得出O2O设施在空间分布上体现出设施规模小型化、区域选择灵活化、设施定位社区化、空间分布网格化的特征,与传统设施差异明显。其次,从运营商、消费者、运营环境的视角对商业O2O的空间分布动力机制进行解析,发现设施功能线上化带来线下规模小型化;小型站点设施铺占市场引起区域选择灵活化;场景体验及信任需求引起设施社区化;服务均衡性及快速铺占市场需求引起设施分布结构网格化。最后针对这类新设施的空间引导提出规划建议,包括线上线下融合、社区层面突破、分层设施供给、多元主体兼顾、韧性服务保障五类递进式规划引导策略,研究对线上线下融合的商业设施布局及十五分钟生活圈组织具有一定价值。更多还原

【Abstract】 The rapid development of information technology has brought profound changes to urban business organization. Online shopping, ordering meals, and services have become indispensable forms of consumption.The emergence of online and offline commercial O2O facilities has changed the lifestyle of residents.Taking the central urban area of Wuhan as an example, the study conducts research on the spatial distribution characteristics and mechanism analysis of commercial O2O facilities, and puts forward planning guidance suggestions.First, analyze its characteristics in terms of location selection, facility scale, distribution pattern, service circle,etc.It is comprehensively concluded that the spatial distribution of O2O facilities reflects the characteristics of miniaturization of facility scale, flexible regional selection, community-based facility positioning, and gridded spatial distribution, which is significantly different from traditional facilities. Secondly, from the perspectives of operators, consumers, and operating environment, the spatial distribution dynamic mechanism of commercial O2O is analyzed.It is found that the onlineization of facility functions leads to the miniaturization of offline scale; the market share of small site facilities leads to the flexibility of regional selection; the scene experience and trust requirements lead to the communityization of facilities; service balance and rapid market demand lead to facility distribution structure network Grid. Finally, a planning suggestion is put forward for the spatial guidance of such new facilities. It includes five types of progressive planning and guidance strategies, including online and offline integration, community-level breakthroughs, hierarchical facility supply, multi-subject consideration, and resilient service guarantee.The research has certain value for the layout of commercial facilities and the organization of life circles that integrate online and offline.更多还原