【作者】 武亚帅； 陈昊； 黄河； 王俊山； 侯雅馨； 洪嘉欣； 赵东瑞； 孙金沅； 黄明泉； 郑福平； 孙宝国；

【Author】 Wu Yashuai;Chen Hao;Huang He;Wang Junshan;Hou Yaxin;Hong Jiaxin;Zhao Dongrui;Sun Jinyuan;Huang Mingquan;Zheng Fuping;Sun Baoguo;Key Laboratory of Brewing Molecular Engineering of China Light Industry,Beijing Technology and Business University;Beijing Laboratory of Food Quality and Safety,Beijing Technology and Business University;Department of Nutrition and Health,China Agriculture University;

【机构】 北京工商大学中国轻工业酿酒分子工程重点实验室； 北京工商大学北京市食品风味化学重点实验室； 中国农业大学营养与健康系；

【摘要】 白酒、黄酒是中国的国酒,其形成的固态发酵工艺是世界上独一无二的。国酒在中华民族的历史长河中,随着自身的发展也承载了众多中华民族优秀的文化。所以,国酒兼具物质与文化属性,是中国文化的典型代表。2021年1月1日《中华人民共和国进出口税则》正式将"白酒","黄酒"的英文翻译从"Chinese distilled spirits","Yellow rice wine"正名为"Chinese Baijiu","Chinese Huangjiu"。虽然只是一个词语的变更,但这背后深藏着不可替代的文化内涵。从世界范围内看,中国国酒市场占有率极低。占比超过92.1%的出口白酒销售在亚洲地区,仅有占比7.9%的白酒销售至亚洲以外地区;黄酒而言,仅有0.12亿升出口至国外。中国一直面临着"产品大国,品牌小国"的困境,归根结底是中华文化传播同西方文化传播逆差较大。因此,中国国酒企业可作为主体,同国酒行业专家学者、社会中爱酒人士一道,肩负起将中国国酒介绍给世界的这一重任。所以,国酒国际化是实现中华民族文化走向世界的重要标志之一。要让世界酒行业,听见中国国酒的声音。更多还原

【Abstract】 Baijiu and Huangjiu are the Chinese National Alcohols,and the solid-state fermentation process formed by them is unique in the world.In the long history of the Chinese nation,the Chinese National Alcohols has also carried many excellent cultures with its own development.Therefore,the Chinese National Alcohols has both material and cultural attributes,and is a prominent representative of Chinese culture.On January 1,2021,the "Import and Export Tariff of the People’s Republic of China" officially renamed "Chinese distilled spirits" and "Yellow rice wine" as "Chinese Baijiu" and "Chinese Huangjiu".Although it was only a change of words,there was an irreplaceable cultural connotation behind it. From a worldwide perspective,the Chinese National Alcohols market share was extremely low.More than 92.1 % percent of Baijiu’s exported sales are in Asia,and only 7.9% of Baijiu’s exports were sold outside Asia;for Huangjiu,only 12 million liters were exported to foreign countries.China has always been faced with the dilemma of "a big product country,a small brand country".In the final analysis,the dissemination of Chinese culture has a large deficit with Western culture.Therefore,Chinese National Alcohols enterprises,industry experts and scholars,and National Alcohols lovers in society shoulder the important task of introducing Chinese National Alcohols to the world.Therefore,the internationalization of Chinese National Alcohols is one of the important symbols to realize Chinese culture to the world.Let the world distilled spirits industry hear the voice of China’s Chinese National Alcohols.更多还原