【作者】 季权安； 陈挺； 肖琛闻； 刘燕； 黄叶娥； 韦强； 李科； 鲍国连；

【Author】 Ji Quan-an;Chen Ting;Xiao Chen-wen;Liu Yan;Huang Yee;Wei Qiang;Li Ke;Bao Guo-lian;Zhejiang Zhejiang Academy of Agricultural Sciences;Cixi Yan-ling Rex Farm;

【机构】 浙江省农业科学院； 慈溪市延龄獭兔场；

【摘要】 为了突破兔产品行情低迷现状,提高兔企经济效益,趁着"互联网+"兴起机遇,浙江一獭兔场另辟蹊径首次在淘宝电商平台上注册店铺,改变传统销售模式,将兔肉产品大量销往庞大的宠物消费群体中去,在宠物生鲜主粮领域开辟出一片新天地,近三年销售额分别从5万元增加到15万元、50万元,2018年一季度为45万元,年增量300%,取得明显效果。本文从我国兔产业现状、宠物消费市场及互联网产业兴起三大因素,着重阐述兔企在提质增效、转型升级过程中,充分利用"互联网+"拓展兔肉产品进入宠物食品消费领域,形成互利共赢新局面,对推动我国家兔产业可持续发展具有重要现实意义。更多还原

【Abstract】 In order to break through the current downturn in the market of rabbit products and improve the economic benefits of rabbit enterprises,the opportunity of "Internet +" is rising.One Rex Rabbit Farm from Zhejiang province in China registered its stores on Taobao e-commerce platform for the first time,changing the traditional sales model and selling rabbit meat products to a large number of pet consumers.In the last three years,the sales increased from 50,000 yuan to 150,000 yuan,500,000 yuan,450,000 yuan in the first quarter of 2018,an annual increase of 300%.This paper elaborating on three factors including the rabbit industry status,the pet consumption market and the Internet industry,especially on the important practical significance for promoting the sustainable development of rabbit industry in China making full use of "Internet +" to expand rabbit meat products into the field of pet food consumption in the process of quality improvement,efficiency enhancement,transformation and upgrading,forming a new situation of mutual benefit and win-win situation.更多还原