【作者】 高雯； 黄静静； 方臻；

【Author】 GAO Wen;HUANG Jing-jing;FANG Zhen;Liaoning Collaborative Innovation Center of Children and Adolescents Healthy Personality Assessment and Cultivation;School of Psychology, Liaoning Normal University;

【机构】 辽宁省儿童青少年健康人格评定与培养协同创新中心； 辽宁师范大学心理学院；

【摘要】 考察社交网站使用动机对网络利他行为的影响以及网络社会支持和网络人机信任在二者之间的多重中介作用。采用社交网站使用动机量表、大学生网络利他行为量表、网络社会支持问卷和网络空间人际信任量表在网上调查了700名17-26岁具有社交网站(以QQ空间、微信朋友圈和微博为主)使用经验的大学生。结果表明:(1)社交网站使用动机显著正向预测网络利他行为;(2)网络社会支持在二者之间的单独中介作用显著;(3)网络社会支持和网络人际信任在二者之间的链式中介作用也显著;(4)这两个中介路径的间接效应值在统计上没有显著差异。大学生用户使用社交网站的需要或愿望越强烈,他们在社交网站上获得或感知到的社会支持就会越多;这些网络社会支持可以依据社会交换原则直接引发某些代价较小的网络利他行为,也可以通过增加网络人际信任来促进某些代价较大的网络利他行为。更多还原

【Abstract】 This study is to investigate the effect of motivations for using SNSs on online altruistic behaviors and multiple mediation of online social supports and online interpersonal trust. A sample of 700 college students(M_age = 20.51, SDage = 1.80) who were using social networking sites（Weibo, WeChat Friends Circle, QQ Space, etc.） was online measured with the Social Networking Sites Using Motivations Scale, the Internet Altruistic Behavior Scale of Undergraduates, the Online Social Support Scale and the Online Interpersonal Trust Scale.The results indicated that:（1） The effect of motivations for using SNSs on online altruistic behaviors was significant;（2） the mediation of online social supports between motivations for using SNSs and online altruistic behaviors was also significant;（3） online social supports and online interpersonal trust played a chain mediation in the association of motivations for using SNSs and online altruistic behaviors;（4） the estimated indirect effect sizes of these two mediation paths had no significant differences. The intensity of college student users’ motivation was more, social supports they received or perceive on social networking sites were more; these online social supports induced some online altruistic behaviors with less cost according to the Social Change Theory, and also promote some other online altruistic behaviors with more cost through adding online interpersonal trust.更多还原