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冲突的水平与处理与否对锚定效应的影响

The influence on anchoring effect caused by the level of conflict and its treatment

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【作者】 徐耀琛马丁刘雨翩刘志雅

【Author】 Yaochen Xu;Ding Ma;Yupian Liu;Zhiya Liu;School of Psychology, South China Normal University;

【机构】 华南师范大学心理学院

【摘要】 在这篇文章中我们认为,冲突的水平和处理与否对人们的推理思考与决策会产生一定的影响,本研究通过对冲突的水平划分发现分别在三种情况下影响着人们的推理与思考:无意识目标冲突,目标冲突被解决,目标冲突无法解决。在这三种情况下都会激活人们不同的心态,甚至对不是冲突本身的推理和思考都具有广泛的影响。具体来说,我们提出,无意识目标冲突和冲突被解决时的心态引发了一种更广泛以及更理性的处理信息的方式,大脑能够调动更多资源去加工更多的信息,从而增加了人们从事物的对立面的角度来看待问题的可能性。通过调查目标冲突的不同水平与处理与否对锚定效应的影响来考察这一假设。在2个实验中,本研究都采用被试内设计和拉丁方设计来最大限度减少误差,通过对目标冲突的不同程度的启动以及对外部锚和自生锚的判断,我们实验显示无论在外部锚条件还是自生锚条件下,非意识目标冲突显著的减少了锚定效应,冲突被解决的情况下,锚定效应也显著减少,控制组和冲突无法解决条件下,锚定效应仍然存在,即锚定效应情况为非意识小于冲突已解决小于冲突未解决。由此可见,生活中人们在悬而未决的情况下和悬而已决以及对冲突加工少到无意识的情况下会有不同的思维方式,减少锚定效应的途径也可以通过前期的冲突启动来达到效果,由此进一步完善锚定效应理论。

【Abstract】 In this article, we believe that the level of conflict and the handling will have a certain impact on people’s thinking and decision-making, the study of the level of conflict found in three cases, respectively, affect people’s reasoning and thinking : Unconscious target conflict, target conflict is resolved, target conflict can not be resolved. In these three cases will activate people’s different minds, and even the conflict itself is not only the reasoning and thinking have a broad impact. Specifically, we suggest that the unconscious goal conflict and the mentality of the conflict are resolved by triggering a broader and more rational way of dealing with information, the brain can mobilize more resources to process more information, there by increasing the number of people engaged The opposite of the object to look at the possibility of the problem. This hypothesis is examined by investigating theimpact of the different levels of target conflict and the effect of the treatment on the anchoring effect. In the two experiments, this study used the internal design and the Latin design to minimize the error. Through the different degree of target conflict initiation and the judgment of the external anchor and the self anchor, we experimented with the experiment The anchoring effect is also reduced, the control group and the conflict can not be solved under the condition that the anchoring effect still exists, that is, the anchoring effect is still The effect should be less than the conflict is resolved. The conflict is unresolved. It can be seen that people in life in the case of unresolved and the conflict and the conflict to the processing of less unconscious will have different ways of thinking, reduce the anchoring effect of the way can also be achieved through the early conflict to achieve the effect.Thus,further improve the theory of anchoring effect.

  • 【会议录名称】 第二十届全国心理学学术会议--心理学与国民心理健康摘要集
  • 【会议名称】第二十届全国心理学学术会议--心理学与国民心理健康
  • 【会议时间】2017-11-03
  • 【会议地点】中国重庆
  • 【分类号】C912.6
  • 【主办单位】中国心理学会
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