【作者】 卢新元； 龙德志； 梁丽婷； 赵敏；

【Author】 Lu Xinyuan;Long Dezhi;Liang Liting;Zhao Min;School of Information Management, Central China Normal University;

【机构】 华中师范大学信息管理学院；

【摘要】 众包产业具有广阔的前景,用户参与是其发展的关键。众包网站中用户信任的缺乏已成为众包行业发展的障碍,当务之急是要采取有效措施来构建用户对网站的初始信任。本文假设有5个因素,即感知系统质量、网站声誉、用户信任倾向、结构保证和感知信息质量会影响用户初始信任的建立。同时还假设用户的初始信任直接影响其采纳众包的意向。运用SEM模型对有效问卷进行了分析,研究结果表明:用户的初始信任对其采纳众包的意向有着显著的影响;感知系统质量、结构保证和感知信息质量对用户初始信任有着显著的影响。更多还原

【Abstract】 The industry of crowdsourcing has a broad prospect, and the participation of users is the key to its development. The lack of trust in crowdsourcing websites by users has become an obstacle to the its development, the urgent task is to take effective measures to build users’ initial trust of crowdsourcing websites. This article assumes that there are five factors, namely perceived quality of the system, website reputation, customer trust tendency, structural assurance, perceived quality of the information can affect the establishment of users’ init ial trust. It also assumes that the user’s initial trust affects its intention of adopting crowdsourcing directly. Using the S EM model to analyze valid questionnaires, the research shows that: the user’s init ial trust has signif icant influence on its intention of adopting crowdsourcing. Perceived quality of the system, structural assurance, perceived quality of the system information have a signif icant impact on the initial trust.更多还原