【作者】 朱立龙； 尤建新；

【Author】 ZHU Li-long;YOU Jian-xin;School of Economics & Management,Tongji University;

【机构】 同济大学经济与管理学院；

【摘要】 对企业社会责任的研究近年来已成为国际和国内学术界一个热点的研究领域,但以前的研究缺少定量分析的过程和评价模型的支持,所得出的结论也只是定性的描述。本文从企业社会责任及其重要性入手,把企业社会责任分成主要的五大类,建立了更加全面的企业社会责任指标体系,并运用层次分析法构建了企业社会责任的综合评价模型。通过层次分析法对企业社会责任的定量研究,给出了各指标的权重,为企业社会责任的评价研究指明了方向。更多还原

【Abstract】 For the study on corporate social responsibility has become a hot research field in the international and domestic academic circles in recent years, previously, the study lacks quantitative analysis and evaluation model to support, which has just come to the conclusion that is qualitative description. This paper bases on the importance of corporate social responsibility, divides the corporate social responsibility into five major categories, establishes a much more comprehensive the system of indicators of corporate social responsibility, and builds a more comprehensive evaluation model in corporate social responsibility through the analytical hierarchy process. For the quantitative study on corporate social responsibility, and then gives the weight of the indicators, it points out the direction for the further research and development in corporate social responsibility.更多还原