【作者】 晏国祥；

【Author】 Yan Guo-xiang;Economics&Trade Institute,Hunan Business College;

【机构】 湖南商学院经济与贸易发展研究院；

【摘要】 本文根据我国市场发育情况与我国企业声誉建设现状,在综合国内外现有企业声誉模型和指标的基础上,通过收集第一手数据,运用规范的研究方法与研究程序,提出了一个科学的企业声誉测评指标体系。这一基于我国实际情况的企业声誉测评指标体系有助于解决了如何度量我国企业声誉优劣程度的关键性难题。更多还原

【Abstract】 Based on our market development and situation of our business reputation,synthesizing existing native and foreign corporate reputation model,by collecting the first-hand data and using standard research methods and procedures,this research put up with scientific corporate reputation index system.Based on China’s actual situation this index system help to solve the key question,how to measure the merits corporate reputation of the problems in China market.更多还原