【作者】 刘阳； 李胜； 冯慧芳； 戴岱；

【Author】 Liu Yang,Li Sheng,Feng Huifang,Dai Dai (School of Business Administration,Southwestern University of Finance & Economics,Chengdu 610074)

【机构】 西南财经大学工商管理学院；

【摘要】 本文针对单一制造商和两个销售商组成的两层供应链系统,研究了需求受库存水平影响的供应链协调问题。首先分析了三方联合运作的情形,然后根据制造商主导的Stackelberg对策结构对供应链成员之间的单独决策问题进行了分析,最后为制造商提出了一个改善整个渠道效率的量折扣策略。虽然研究结果表明由于销售商的水平竞争,该折扣模型不能使得供应链达到完美协调状态,但是这恰恰说明了现代供应链系统的复杂性,因此上下游企业具有联合的必要性。文章结尾给出了应用实例。更多还原

【Abstract】 A supply chain coordination problem with a stock-dependent demand is considered,where the supply chain is composed of a single manufacturer and two retailers.Firstly,we study the central decision when the three partners are integrated.Secondly,the problem is analyzed as a Stackelberg game in which the manufacturer declares its wholesale price to the retailers and then the retailers follow by selecting their orders.Then a quantity discount pricing policy is proposed for the manufacturer that could make channel efficiency better,although the results verify that this policy can not make the manufacturer’s profit better and enhances the retailers’ profit,the phenomenon is reasonable.It is proved that companies need to coordinate with others in modern society.At last,numerical examples and sensitive analysis of the parameters are presented to illustrate the developed model.更多还原