【作者】 张磊； 杜小勇； 王珊；

【机构】 NCR(中国)有限公司数据仓库事业部； 中国人民大学信息学院；

【摘要】 <正>1.概述在中国迅速发展的移动通信市场中,中国移动、联通等几大巨头正在展开激烈的竞争,而客户则是它们争夺的焦点。招揽新客户、提高现有客户的忠诚度和价值以及在客户流失之前进行有效的挽留则是在客户生存周期不同阶段的重要问题。客户流失是更多还原

【Abstract】 In the market of china mobile communication,customer is the focus of attention.The communication industry faces an important problem-Customer churn,which will be more serious in the period of market maturity. During this period,the competition for customers is very fierce,and lots of customers are‘stolen’ by competitors, which is called‘Customer churn’.This paper is based on an actual data mining project,and describes the whole process of customer churn analysis.Furthermore.Data discretion and application of data mining is discussed in this paper.更多还原