【作者】 方健； 赵丽娜；

【Author】 Jian Fang,Lina Zhao Beijing Forestry University,Beijing,100083,China

【机构】 北京林业大学；

【摘要】 目前深受世界人民喜爱的中国书画,其包装存在不少问题,改进中国书画的包装迫在眉睫。通过市场调查及对消费者问卷的分析总结,本设计从绿色包装、保护产品、方便储运及促进销售的角度出发,分别对册页的包装盒、卷轴的包装盒以及卷轴的包装袋进行了结构和装潢设计。最后通过与目前市场上流通的书画包装做比较,可以看出本设计充分考虑了消费者的需求,做到了人性化、绿色化及民族化。更多还原

【Abstract】 The Chinese Calligraphy has been well know and people like them all around the world.However, the package of common Chinese Calligraphy is weak.So it is quite necessary to improve the package of common Chinese Calligraphy.Through market research and analysis,in accordance with the principles of packaging design such as green packaging,easy to transport,to increase protection performance and promotion of sales point of view,the packaging boxes of book and roll-painting and packaging bag of roll-painting were designed.Contrast the new packaging with the packaging in the market and it is apparent that the new packaging is more humanized,green and national.更多还原