【作者】 丁倩； 甘早斌； 魏登文；

【Author】 DING Qian GAN Zaobin WEI Dengwen Lianzhuang E-Commerce Technology Lab,Huazhong University of Sci.and Tech,Wuhan 430074

【机构】 华中科技大学计算机学院联庄电子商务技术研究所；

【摘要】 伴随着网络技术的发展,电子商务作为一种全新的企业运营模式逐步发展起来,其年交易额不断增长,同时交易者双方的不确定性对交易成败的影响也越发凸现出来。本文通过对电子商务交易实体间信任和声誉的研究现状进行了深入的分析,给出了在基于移动Agent商务环境中信任和声誉的定义,研究了二者的特性及其相互之间的关系。在此基础上,对现有基于声誉的信任模型进行了总结和分析,最后给出了基于声誉的信任模型应具备的功能特点以及下一步研究方向。更多还原

【Abstract】 With the development of network technology,e-commerce,as a brand-new enterprise operation mode is increasingly drawing more and more attention in recent years.While its annual turnover soaring prominently,the uncertainty among entities has a great impact on the transactions as well.Based on study about trust and reputation among entities in e-commerce transactions,this paper proposed the definition of trust and reputation in Mobile Agent-based e-commerce environment,their characteristics and the relationship between each other.Then,the existing reputation-based trust models were analyzed.Finally,indispensable characteristics for a good reputation-based trust model were discussed and a direction for future work in this area was put forward in this paper.更多还原