【作者】 王晓晚；

【机构】 中南林业科技大学商学院；

【摘要】 《市场营销学》课程自开设以来,对其教学方式与方法的不断改革与创新,是市场营销专业教师孜孜不断的追求。但当前本科营销专业《市场营销学》教学中仍存在一些问题:学生的主观能动性未充分调动起来,学生分析问题与解决问题的能力有待提高,课程实验教学效果欠佳等。这些问题的产生实际上有教师,学生与教学管理三方面的原因。面对这种情形,作者提出了针对性的解决对策,那就是要从生源抓起,改革教学管理制度,督促教师改进教学方式与方法,提高教师的综合素质,加强教师的团队合作等。更多还原

【Abstract】 Since Marketing is taught in Chinese colleges and universities,every teacher in this field has been trying their hard to improve their teaching methods in marketing.But now there are still some problems in teaching Marketing for teachers:students’ activeness have not been aroused enough; students are sufficiently capable of analysing problems and solving problems;in addition,the effect in experimental education need to be improved.The author thinks that these problems are resulted in teachers,students and management in teaching.To solve these problems,the author put forward some countermeasures:colleges and universities must recruit proper students and reform management system in teaching;teachers have to improve their teaching methods and comprehensive quality;at last,all teachers must stengthen teamwork.更多还原