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老字号企业的组织惯例分析——以张一元公司为例

Analysis of Time-honored Enterprises’ Organizational Routine——Tea Retailer Zhang Yiyuan as an Example

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【作者】 程昭力徐艳梅

【Author】 Cheng Zhaoli1 Xu Yanmei2 (12School of Management, Graduate University, Chinese Academy of Sciences Postcode:100080)

【机构】 中国科学院研究生院管理学院

【摘要】 演化经济学中的组织惯例指企业一贯的做法,具有稳定性、可复制、可遗传、可选择、可变异等特性,是企业生存、发展和创新的基本来源。老字号企业是一类特殊的群体,它们的存在和发展是目前学术界研究的热点问题之一。张一元是一家历时上百年的茶叶类老字号企业,目前占据内销茶叶市场的头席。作为一家历经时代变迁存活下来并不断发展的老字号企业,张一元有什么样的特质使其与众不同?本文从组织惯例的角度研究张一元的演变与发展,同时,尝试构建老字号企业的组织惯例模型。

【Abstract】 Organizational routine in Evolutionary Economics means enterprises’ usual way of doing business, which has certain attributes that can be described as stable, replicable, heritable, selectable as well as variable, and it is the basic source of enterprises’ survival, development and innovation. Time-honored enterprises are a special group, whose existence and development are now the hot topic of the academic research field. Zhang Yiyuan is a time-honored enterprise specializing in tea selling, with more than 100 years of operation, Zhang Yiyuan is now taking the No. 1 seat of Chinese internal tea retail market. As a company that has survived many historical changes and got continuous developments, what are the special characteristics making Zhang Yiyuan outstanding? This essay will make research into Zhang Yiyuan’s evolution and development from the perspective of organizational routine, and try to build a organizational routine model for time-honored enterprises.

  • 【会议录名称】 第三届中国质量学术论坛论文集
  • 【会议名称】第三届中国质量学术论坛
  • 【会议时间】2008-04
  • 【会议地点】中国福建厦门
  • 【分类号】F279.26
  • 【主办单位】中国质量协会
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