【作者】 彭辉； 李明捷；

【Author】 PENG Hui1,LI Mingjie1 (School of Highway, Chang’an University, Xi’an 710064 China)

【机构】 长安大学公路学院；

【摘要】 为了更深入研究旅客中长距离的出行方式选择行为,以京郑客运专线OD调查以及旅客出行意愿调查为例,在探讨旅客出行方式选择行为的传统分析模型的基础上,以决策行为理论为主框架,综合消费者行为理论和统计理论,研究旅客中长距离出行方式选择行为的产生机制及其规律性,构建旅客中长距离出行方式选择行为模型。本研究通过将选择者的态度和感知作为一个集成的心理变量引入模型,对人们出行方式选择行为这种复杂的心理过程进行了更为合理的描述。与方式选择行为的传统分析模型相比,引入心理变量的行为选择模型在解释旅客中长距离方式选择行为方面更具说服力。更多还原

【Abstract】 In order to describe the travel choice behavior of medium and remote passengers reasonably, this paper took the travel investigation of passengers in JINGZHENG transportation corridor for example, based on the classical travel choice behavior model and decision-making behavior theory, generalized customer behavior and statistics theory, studied the generation and regularity of travel choice behavior and built the travel choice behavior model. It described the complex psychological course of travel choice behavior reasonably through inputting attitudes and perceptions as an assemble and potential psychological variable into the model. It was more confident than the classical travel choice behavior model.更多还原