【作者】 郭英之； 姜静娴； 叶彦博；

【Author】 Yingzhi Guo, Jingxian Jiang, Yanbo Ye

【机构】 复旦大学旅游学系；

【摘要】 为了吸引更多的国际游客参观2010年上海世博会,提升上海世博旅游客源市场的经济效益,本研究通过分析上海历年国际旅游客源市场发展的需求特征,研究和规划预测了2010年上海世博会国际旅游客源市场在人数、区域、季节、交通、住宿等方面的市场定位特征,提出了上海世博旅游客源市场在营销重点、区域增量、整体形象、营销效果、网络预售、政策优惠等方面的拓展策略。更多还原

【Abstract】 In order to attract more inbound tourists to visit 2010 Shanghai World Expo and to improve the economic benefits about Shanghai World Expo, the positioning features of inbound tourist market had been studies and forecast in the aspects such as the numbers of inbound travelers, regions, seasons, transportation, and lodging by analyzing the demand features of inbound tourist market development of Shanghai in the past years. The tourist marketing policies had been put forward such as key marketing, regional increasing, total image, marketing effects, internet in advance, benefit policies for inbound travelers of Shanghai World Expo.更多还原