【作者】 王跃武；

【Author】 WANG Yaowu ( Fuqing Branch of Fujian Teachers’ University; Fuqing, Fujian 350300)

【机构】 福建师大福清分校经济法律系；

【摘要】 网络市场调研是适应信息传播媒体的变革,一种崭新的调研方式。网上调研有着显著的优点,但网上调研不容易找到正确的样本以进行调查,同时对调研样本的没有控制性,网上调查的反馈率低于电子邮件调查的反馈率。本文如何克服网上调研的缺点进行探讨。更多还原

【Abstract】 Online Market Investigation is a new method of investigation that fits in with the reform brought by the information media. There are remarkable advantages of the method, however, it can be hard to find proper samples for investigation and, even if any, the investigated samples may be out of control and the rate of feedback of the method is relatively lower than that of the investigation by E - mail. This thesis discusses the possibilities of how to overcome the problems that lies with the method.更多还原