【作者】 姜新；

【Author】 JIANG Xin (Kingbridge Business College of Dongbei University of Finance & Economics,Dalian 116600,China)

【机构】 东北财经大学津桥商学院；

【摘要】 20世纪90年代初市场营销中开始出现不道德的现象,愈来愈成为人们关注的焦点。企业营销面对这一全新的问题,必须做出全面的、正确的反应。本文基于目前营销道德的现状,以营销伦理学为指导,吸收国内外关于营销道德方面相关的研究成果,从产业链的角度研究营销道德问题,为企业在新经济条件下制定道德型战略提供有价值的参考。更多还原

【Abstract】 As the byproduct of business behavior lots of immoral cases have happened since the ninetieth of the twentieth century. So it is the right time for us to explore the field of marketing further to prevent the expansion of such a bad and new phenomenon. The aim of this research is to establish a special marketing strategy to guide enterprise develop themselves on the right way in the new economic situation. This research was established based on industry chain which is enterprise strategic management and Marketing ethnics.更多还原