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基于SWOT分析法的川江滚装船的发展战略研究
On Strategy of Development of SWOT Analysis Method of the Yangtze River Roll-on/Roll-off
【Author】 ZHAO Liu-qi,MOU Jun-min,FU Qing-guo, WANG Ying-tao (Navigation College of Wuhan University, Wuhan 430063,China)
【机构】 武汉理工大学航运学院;
【摘要】 本文采用SWOT法从优势、劣势、机会和威胁四个方面对川江滚装船在综合运输系统的地位进行定位,并从政府主管机关、行业中介组织、市场主体船东自律与潜力挖掘三方面提出一些建议。
【Abstract】 This paper positioned the Roll-on/Roll-off ship in the comprehensive transportation system of upstream of Yangtze River. with SWOT method, Its Superiority, Weakness, Opportunity and Threat was analyzed . Suggestions to the parts of the administration, ship owner association and ship owner were given for the potential exploit.
- 【会议录名称】 湖北省纪念郑和下西洋600周年活动论文集
- 【会议名称】湖北省纪念郑和下西洋600周年活动
- 【会议时间】2005-11
- 【会议地点】中国武汉
- 【分类号】F552
- 【主办单位】中国航海学会内河船舶驾驶专业委员会