【作者】 吕涛； 赵辉；

【Author】 Lu Tao (School of Management, China University of Mining and Technology, Xuzhou 221008, China)

【机构】 中国矿业大学管理学院； 河北保定师范专科学校定州分校；

【摘要】 面对当今世界瞬息万变的市场环境,加快产品开发,缩短产品开发时间,越来越成为一种竞争优势和竞争要求。敏捷产品开发以先进的设计、生产和组织方式为工具,着眼于持续改善产品开发过程,采取产品开发和市场投入的速度领先战略,以求获得产品开发的领先优势,代表着新产品开发的变革方向。一方面,敏捷产品开发能够为企业带来显著的经济效益。另一方面,敏捷产品开发企业比产品开发跟随者和后进入者又具有更大的风险。更多还原

【Abstract】 In the face of the changeful market environment, the new products emerge in an endless stream; product life cycle is becoming shorter constantly. To catch transient market opportunity, enterprise is required to develop new product quickly. And enterprises will gain competitive advantages by accelerating product development. Agile Product Development (APD) fits the demand; it is the change direction of new product development. In agile product development, enterprises adopt advanced design, production and organization ways, improve product development process continuously, launch new product development firstly, and obtain the leading advantage of product development. On one hand, agile product development can bring the remarkable economic benefits for enterprises. On the other hand, enterprises are faced with heavy risks than fast followers and late entrants.更多还原