【作者】 张强；

【导师】 林海芬；

【作者基本信息】 大连理工大学 ， 工商管理（专业学位）， 2025， 硕士

【摘要】 自2018年起,全球经济便陷入了一轮新的动荡之中。中美之间的贸易摩擦不断升级,贸易冲突、新冠疫情、地缘战略竞争、脱钩断链、小院高墙等保护性贸易措施以及科技领域壁垒日益加剧。同时,经济社会以及人们的生活方式等方面也发生了深刻变革。软件产业作为与社会发展及人们生活紧密相连的关键领域,正深受外部环境变化的影响。信息化和数字化已深度渗透到社会生活的方方面面,社会对软件的需求持续增长。以生成式AI为代表的新兴技术崛起,不仅在技术层面带来了巨大突破,也为社会生产力的提升注入了强大动力。各国为保护自身利益,纷纷出台贸易保护、数据安全及个人信息保护等相关政策,为跨境离岸软件开发以及全球软件行业的整体发展带来诸多不确定性。软件开发公司面临着巨大的市场机遇,也承受着持续生存和发展的沉重压力,在急剧变化的环境下应该如何发展是软件开发公司需要时刻面对的问题。本文以S软件开发公司为研究案例,深入探讨软件开发公司的外部环境、生存状况与发展契机。遵循企业战略管理的研究框架,采用战略分析工具对S软件公司所处的外部环境、内部环境进行全面剖析。首先,运用宏观环境PEST工具分析和审视政治、经济、社会和技术因素对公司的影响。其次,使用波特五力模型,深入分析行业内的竞争态势,包括同行业内竞争、潜在进入者威胁、替代品威胁、供应商议价能力以及购买者议价能力。然后,针对公司内部,评估其自身的资源和能力。梳理公司的优势与劣势,并结合外部环境的机会与威胁,构建SWOT矩阵进行分析。通过邀请相关领域的专家进行赋权打分,进一步明确影响公司战略选择的关键因素。利用定量战略规划矩阵,对各项潜在战略进行吸引力评分。这一过程帮助识别出最具吸引力的战略选项,从而为S软件开发公司做出明智的战略决策提供了坚实的数据支持。最后,基于战略选择,进行公司的集约型发展战略详细制定,并进一步安排实施策略和保障措施。通过深入研究发现,外部环境的不断演变、行业竞争格局的调整以及新技术的快速涌现,对软件公司的发展提出了更为严峻的挑战和更高的要求。S软件公司将充分发挥在技术、人才和市场等方面优势,实施集约型发展战略。聚焦于嵌入式Io T及其延伸领域,集中优势资源重点发展新能源电动车软件、健康生活空间的家电及系统软件、智能制造设备及系统软件三个领域,积极拓展市场,加强技术创新和新商品研发,打造核心竞争力。本文的研究结论旨在为S软件公司及其他中小规模软件企业提供战略管理的有益参考,激励并帮助类似企业找到适合自身特点的持续发展路径,共同推动软件行业的繁荣与进步。更多还原

【Abstract】 Since 2018,the global economy has been mired in a new round of turbulence.Trade frictions between China and the United States have escalated continuously,exacerbated by trade conflicts,the COVID-19 pandemic,geopolitical competition,decoupling and disconnection,"small-yard,high-wall"protectionist trade measures,and increasing barriers in the technology sector.Meanwhile,profound changes have also taken place in the economy and society,as well as in people’s lifestyles.The software industry,as a key sector closely linked to social development and daily life,is deeply affected by changes in the external environment.Informatization and digitalization have deeply penetrated every aspect of social life,and the demand for software from society continues to grow.The rise of emerging technologies,represented by generative AI,has not only brought significant technological breakthroughs but also injected strong momentum into the improvement of social productivity.To protect their own interests,countries have introduced a series of policies on trade protection,data security,and personal information protection,bringing many uncertainties to cross-border offshore software development and the overall development of the global software industry.Software development companies are facing tremendous market opportunities while also bearing the heavy pressure of continuous survival and development.How to develop in a rapidly changing environment is a question that every software company must constantly confront.This paper takes S Software Development Company as a case study to explore the surrounding environment,survival situation,and development opportunities of software development companies.Following the research framework of corporate strategic management and using strategic analysis tools,a comprehensive analysis of the company’s internal and external environment is conducted.First,a PEST analysis is used to examine the impact of political,economic,social,and technological factors on the company.Next,Porter’s Five Forces model is employed to analyze the competitive situation within the industry,including competition among existing players,threats from potential entrants,threats from substitutes,suppliers’bargaining power,and buyers’bargaining power.Then,focusing on the company’s internal aspects,its own resources and capabilities are assessed.The company’s strengths and weaknesses are identified,and combined with opportunities and threats in the external environment,a SWOT matrix is constructed.By inviting experts in relevant fields to assign weights and score,the key factors affecting the company’s strategic choices are further clarified.A Quantitative Strategic Planning Matrix is used to evaluate the attractiveness of potential strategies.This process helps identify the most attractive strategic options,providing solid data support for S Software Development Company to make informed strategic decisions.Finally,based on the strategic choices,a detailed intensive growth strategy for S Software Company is formulated,along with implementation strategies and safeguard measures.The study finds that the continuous evolution of the external environment,the adjustment of the industry competition pattern,and the rapid emergence of new technologies have posed more severe challenges and higher requirements for the development of software companies.S Software Company will fully leverage its strengths in technology,talent,and market to implement a focused development strategy.Specifically,it will concentrate on embedded Io T and its extended fields,focusing on three key areas:software for new energy electric vehicles,home appliance and system software for healthy living spaces,and software for intelligent manufacturing equipment and systems.By actively expanding the market,strengthening technological innovation,and developing new products,the company aims to build core competitiveness.The research conclusions of this paper aim to provide valuable references for strategic management for S Software Company and other small and medium-sized software companies.It is intended to inspire and help similar enterprises find sustainable development paths that suit their own characteristics and jointly promote the prosperity and progress of the software industry.更多还原