【作者】 张伟；

【导师】 徐宁；

【作者基本信息】 山东大学 ， 工商管理（EMBA）（专业学位）， 2025， 硕士

【摘要】 企业在现代社会中承载着社会与经济发展的根本,企业经营状况从根本上决定着社会的发展水平。1978年我们国家实行改革与开放以来,企业开始建立符合社会发展的企业管理制度,企业发展逐渐不如正轨。在国家宏观政策的总体指引下,我国的企业蓬勃的发展,企业实力日新月异。国家“十四五”发展规划纲要以及党的“二十大”报告明确指出“推进健康中国建设”,不仅要“强化食品药品安全监管”,还要“把保障人民健康放在优先发展的战略位置”,这为我们在新时期做好食品安全工作提出新要求,也指明新的方向。本文的研究对象NF校园配送平台是一家国企控股企业,基于临沂市农发集团的平台型公司,主营业务为给当地校园餐厅提供安全可靠的食材。NF校园配送平台自2021年成立以来,在市政府和教体局的全力协助和农发集团的大力支持下,业务快速发展,但随着市场竞争的日趋激烈,为确保平台未来在市场上的竞争地位,必须制定一套适合企业内外部因素的市场竞争策略,并辅以相应的风险预防措施,以确保未来的企业的可持续发展。本文旨在通过对NF校园配送平台内外部环境中的机遇、威胁、优势、劣势的深入分析,加以定量、定性的分析方法,客观、有效、科学地探讨企业中存在的问题及其影响因素,分析得出NF校园配送平台对外部机会和威胁具有一定的把握风险、抗拒威胁的能力;相对于同行业的其它企业,内部具有一定的优势,但是需要加强内部实力,所以NF校园配送平台需要在市场竞争中实施差异化战略,从提高平台运营效率、提高食品安全管理水平、加强与当地政府合作、建设更加快速、高效的物流配送系统来执行并落实差异化战略,有效地提升NF校园配送平台的业务竞争力,并且为其它平台型、企业服务型食材配送企业提供有效的战略定位与实施借鉴。更多还原

【Abstract】 Enterprises carry the foundation of social and economic development in modern society,and their operational status fundamentally determines the level of social development.Since the implementation of reform and opening up in our country in 1978,enterprises have begun to establish management systems that are in line with social development,and their development has gradually declined.Under the overall guidance of national macro policies,Chinese enterprises are flourishing and their strength is constantly changing.The outline of the national "14th Five Year Plan" and the report of the 20th National Congress of the Communist Party of China clearly state that "promoting the construction of a healthy China"not only requires "strengthening the supervision of food and drug safety",but also "placing the protection of people’s health in a strategic position of priority development".This puts forward new requirements and points out new directions for us to do a good job in food safety work in the new era.The research object of this article,NF Campus Delivery Platform,is a state-owned holding enterprise based on Linyi Agricultural Development Group’s platform company.Its main business is to provide safe and reliable ingredients for local campus catering.Since its establishment in 2021,the NF campus delivery platform has flourished with the full assistance of the Linyi Municipal Government and Linyi Education and Sports Bureau,as well as the strong support of the Agricultural Development Group.However,with the increasingly fierce market competition,in order to ensure the platform’s future competitive position in the market,it is necessary to develop a set of market competition strategies suitable for internal and external factors of the enterprise,supplemented by corresponding risk prevention measures,to ensure the sustainable development of the enterprise in the future.This article aims to conduct an in-depth analysis of the opportunities,threats,advantages,and disadvantages in the internal and external environment of the NF campus delivery platform,using quantitative and qualitative analysis methods to objectively,effectively,and scientifically explore the problems and influencing factors in the enterprise.The analysis concludes that the NF campus delivery platform has a certain ability to grasp risks and resist threats to external opportunities and threats;Compared to other companies in the same industry,NF campus distribution platform has certain advantages internally,but needs to strengthen its internal strength.Therefore,NF campus distribution platform needs to implement differentiation strategies in market competition,such as improving platform operation efficiency,enhancing food safety management level,strengthening cooperation with local governments,and building a faster and more efficient logistics distribution system to execute and implement differentiation strategies,effectively enhance the business competitiveness of NF campus distribution platform,and provide effective strategic positioning and implementation reference for other platform based and enterprise service-oriented campus food distribution enterprises.更多还原