【作者】 王静；

【导师】 施先亮；

【作者基本信息】 北京交通大学 ， 工商管理（专业学位）， 2024， 硕士

【摘要】 我国大宗商品所涉行业企业营收总和约占GDP的50%,大宗商品既是最上游企业的初级产品,也是中下游制造企业的“粮食”,在国民经济体系运行中既不可或缺,又体量巨大。当前,随着大宗商品流通产业转型与市场需求的快速发展,构建供应链优势成为行业竞争重点,拥有网络化物流服务能力,为客户提供个性化增值服务和一站式全流程综合物流解决方案,构建供应链整合管理优势,将成为大宗商品流通企业参与行业竞争的重点。Z公司是国内领先大宗商品流通企业,公司业务涉及大宗商品贸易、仓储、运输、供应链金融等多个领域,本文以Z公司为研究对象,基于战略管理的相关理论,探讨企业面临外部市场激烈竞争压力下的经营困境。本文基于Z公司的存量仓储基础设施和业务资源,利用PEST、波特五力等相关战略工具进行定性分析,采用IE模型对备选方案进行定量筛选,并通过战略评价矩阵(QSPM)实施定量分析,得出Z公司应主要实行纵向一体化战略,并以市场渗透战略作为辅助的竞争策略。同步提出详细的实施方案,以网络化运营、供应链集成的理念,通过打造网络化的服务体系提升既有资源运营的质量效率,实现价值增值。为Z公司更好理解战略管理的内涵和逻辑框架,从而重新制定相适应的业务发展策略提供借鉴,帮助企业建立市场竞争优势,同时为其他重资产大宗商品流通企业进行战略分析和优化提供实际借鉴指导。更多还原

【Abstract】 The total revenue of enterprises in the industries involved in bulk commodities in China accounts for about 50% of GDP.Bulk commodities are not only the primary products of the upstream enterprises,but also the "food" of the middle and downstream manufacturing enterprises.They are indispensable in the operation of the national economic system and have a huge volume.Currently,with the transformation of the commodity circulation industry and the rapid development of market demand,building supply chain advantages has become a key focus of industry competition.With the ability of networked logistics services,providing customers with personalized value-added services and one-stop comprehensive logistics solutions throughout the entire process,building supply chain integration management advantages will become a key focus for commodity circulation enterprises to participate in industry competition.Z Company is a leading domestic commodity circulation enterprise,whose business involves multiple fields such as commodity trade,warehousing,transportation,and supply chain finance.This article takes Z Company as the research object,and based on relevant theories of strategic management,explores the operational difficulties faced by the enterprise under the pressure of fierce external market competition.This article is based on the existing warehousing infrastructure and business resources of Company Z,using relevant strategic tools such as SWOT,PEST,and Porter’s Five Forces for qualitative analysis.Using the IE model to quantitatively screen alternative solutions,and conducting quantitative analysis through the Strategic Evaluation Matrix(QSPM),it is concluded that Company Z should mainly implement a vertical integration strategy,with market penetration strategy as an auxiliary competitive strategy.Detailed implementation plans should be proposed simultaneously,with the concept of networked operation and supply chain integration.By building a networked service system,the quality and efficiency of existing resource operation can be improved,and value added can be achieved.To provide reference for Z Company to better understand the connotation and logical framework of strategic management,and to redefine suitable business development strategies,help the enterprise establish market competitive advantages,and provide practical guidance for strategic analysis and optimization of other heavy asset commodity circulation enterprises.更多还原