【作者】 姜婷；

【导师】 王春雷； 钱小华；

【作者基本信息】 扬州大学 ， 农业硕士（专业学位）， 2025， 硕士

【摘要】 火龙果(Hylocereus undatus)为仙人掌科量天尺属量天尺的栽培品种,是一种新兴的兼具营养保健价值与深加工潜力的热带、亚热带水果。我国2021年火龙果种植面积104万亩,位列全球第一。镇江市依托设施农业技术,发展火龙果特色农产品种植,其发展模式对长江流域发展特色设施农业具有典型示范价值。本文通过文献研究、实地调查、深入访谈、问卷调查,分析国内外火龙果产业现状,研究镇江市火龙果产业的发展基础、产业规模、区域分布、经营者情况、种植技术、销售模式、经济效益及乡村振兴促进作用;通过对比分析、统计分析,阐述镇江市火龙果产业发展面临的问题,提出未来发展的思考与建议。主要结论如下:1.国内外火龙果产业现状:(1)国外火龙果产业现状:越南、泰国凭借规模化种植主导全球产量及出口贸易,产品以鲜果为主;菲律宾、马来西亚、以色列通过政策科技扶持实现高附加值产品开发。(2)国内火龙果产业现状:主要分布广西、广东、云南、海南区域,产业规模与产量居全球首位,但仍面临贸易逆差显著、品种结构单一、运输体系与产业标准不完善等问题。2.镇江市火龙果产业现状:依托设施农业技术优势,在丹阳、句容等地形成近千亩的种植规模;经营主体以家庭农场、种植户为主;销售以观光采摘为主导;采用双层大棚等技术,首年投入高,但后期收益较可观,4年预计亩均销售利润率为45%;消费者对本土品牌认知度低;地方龙头企业在促进乡村振兴方面发挥了积极作用。3.镇江市火龙果产业主要问题:(1)冬寒夏热气候制约火龙果产量提升;(2)种植户传统经验主导限制产业规模化发展;(3)深加工发展滞后导致产业附加值低;(4)本土产业规模小、起步晚,缺少市场竞争优势;(5)区域品牌建设滞后导致本土品牌辨识度弱。4.镇江市火龙果产业发展的思考与建议:(1)深化产学研协同创新,加强研发投入,培育优良品种,推动技术升级;(2)实施人才振兴计划,增强从业者技能,鼓励青年返乡创业,开发专业课程;(3)拓展全产业链条,深化农旅融合,开发衍生品,创新深加工技术;(4)探索新型销售模式,精准细化市场,整合线上线下多元销售渠道;(5)开展区域品牌建设,推动生产标准化,培育公用品牌,鼓励品牌营销;(6)优化物流供应链条,完善储存、运输、包装等标准,提高供应效率;(7)完善政策保障机制,制定补贴政策,推出农业保险和金融贷款产品,支持产业发展。更多还原

【Abstract】 Dragon fruit(Hylocereus undatus)is a cultivated variety of Hylocereus undatus in the genus Hylocereus of the Cactaceae family.It is an emerging tropical and subtropical fruit that combines nutritional health benefits with potential for deep processing.In 2021,China’s dragon fruit planting area reached 1.04 million mu,ranking first globally.Zhenjiang City has developed its characteristic agricultural product cultivation of dragon fruit using facility agriculture technology,setting a typical demonstration value for the development of distinctive facility agriculture in the Yangtze River Basin.This paper analyzes the current status of the dragon fruit industry both domestically and internationally through literature review,field investigation,in-depth interviews,and questionnaire surveys.It examines the development foundation,industrial scale,regional distribution,operator conditions,planting techniques,sales models,economic benefits,and rural revitalization promotion effects of the dragon fruit industry in Zhenjiang City.By means of comparative analysis and statistical analysis,it elucidates the challenges faced by the dragon fruit industry in Zhenjiang City and proposes thoughts and suggestions for future development.The main conclusions are as follows:1.Current Status of Dragon Fruit Industry at Home and Abroad:(1)Current Status of the Dragon Fruit Industry Abroad:Vietnam and Thailand lead global production and export trade through large-scale cultivation,with fresh fruit being the main product;the Philippines,Malaysia,and Israel have achieved high-value-added product development through policy and technological support.(2)Current Status of the Dragon Fruit Industry at Home:Primarily distributed in Guangxi,Guangdong,Yunnan,and Hainan,the industry ranks first globally in scale and output,but still faces significant trade deficits,a single variety structure,and an incomplete transportation system and industrial standards.2.Current Status of the Dragon Fruit Industry in Zhenjiang City:Leveraging the advantages of facility agriculture technology,nearly a thousand acres have been planted in areas such as Danyang and Jurong;the main operators are family farms and individual growers;sales are primarily driven by sightseeing and picking activities;double-layer greenhouses and other technologies are used,with high initial investment but promising long-term returns;consumer awareness of local brands is low;leading local enterprises have played an active role in promoting rural revitalization.3.Major issues in the fire dragon fruit industry of Zhenjiang City:(1)The cold winter and hot summer climate restricts the increase in fire dragon fruit production;(2)Traditional farming practices limit the large-scale development of the industry;(3)Lagging deep processing leads to low added value;(4)Small scale and late start of local industries result in a lack of competitive advantage;(5)Delayed regional brand building weakens the recognizability of local brands.4.Reflections and Suggestions for the Development of Dragon Fruit Industry in Zhenjiang City:(1)Deepen collaborative innovation among industry,academia,and research,increase R&D investment,cultivate high-quality varieties,and promote technological upgrades;(2)Implement a talent revitalization plan,enhance practitioners’skills,encourage young people to return home to start businesses,and develop specialized courses;(3)Expand the entire industrial chain,deepen the integration of agriculture and tourism,develop derivative products,and innovate deep processing technologies;(4)Explore new sales models,refine market segmentation,and integrate diverse online and offline sales channels;(5)Promote regional brand building,standardize production,foster public brands,and encourage brand marketing;(6)Optimize the logistics supply chain,improve standards for storage,transportation,and packaging,and enhance supply efficiency;(7)Improve policy support mechanisms,formulate subsidy policies,introduce agricultural insurance and financial loan products,and support industry development.更多还原