【作者】 陈硕；

【导师】 丁永健；

【作者基本信息】 大连理工大学 ， 工商管理（专业学位）， 2024， 硕士

【摘要】 经过十多年的快速增长,勘察设计行业正进入市场环境深刻变革的时期。随着宏观经济进入新常态,未来工程勘察设计行业市场空间增速有所下降,行业进入稳步发展甚至低速发展阶段。传统的经营模式已经无法满足公司发展的需要,需要进行发展战略的重新考量,实现资源的共享和优化配置。新形势下,如何突破行业壁垒,扬长避短,拓展市场份额,是企业实现可持续发展的重要课题。本文结合当前的时代背景,从D公司自身情况出发,结合国家及行业政策,研究企业的发展战略。D公司作为一家民营城市勘测公司,虽较事业单位等体制模式灵活,但面临经营集中,对外域市场开拓不足,市场占有率偏低,差异竞争的优势不明显,主营业务较单一,并且公司人才储备不足,尤其是高级管理人才和核心技术人员缺乏,人才梯队建设出现断档等问题。以上问题发生的原因是多方面的。既有发展战略不清晰,也有过于强调利润导向的问题。随着域内市场逐步萎缩,使得D公司开始意识到发展战略的重要性和紧迫性。本文采用了发展战略相关的理论和分析工具,运用理论研究并结合实际,通过提出问题、分析问题、解决问题的思路,针对宏观政治环境、行业竞争环境、公司内部环境、自身发展情况、历史存留问题等内外部因素进行了深入分析,通过SWOT分析确定适合D公司实际的战略发展方向,明确了市场开发战略的选择。以市场机制为主导,在稳固现有市场份额的基础上,深化市场开发战略,实现经营数据的稳步增长,同时引导经营体的深化经营理念,向专业交界等延伸的市场领域发展,以激发内部活力、纳入外部资源为核心,打造“价值创造层—职能服务层—战略管理层”的三层级企业管理模式,提升企业的组织运营效率,并在此基础上提出了有针对性的具体实施和保障的合理建议。本文详细介绍了D公司市场开发战略的生产模式、运营管理模式、技术创新模式、财务管控模式、服务模式等。本文对勘察设计企业面对国家政策、行业竞争,民企压力等一系列经营中出现的问题进行分析,结合实际情况,对勘察设计企业的发展战略进行系统分析,制定落地可行的发展战略方案,为D公司实现企业稳健发展找准了定位,同时也为其他勘察设计企业实现可持续发展提供了借鉴。更多还原

【Abstract】 After more than ten years of rapid growth,the survey and design industry is entering a period of profound changes in the market environment.As the macro economy enters the new normal,the market space growth rate of the engineering survey and design industry will decline in the future,and the industry will enter a stage of steady development or even low-speed development.The traditional business model can no longer meet the needs of the company’s development,and it is necessary to reconsider the development strategy to realize the sharing and optimal allocation of resources.Under the new situation,how to break through industry barriers,develop strengths and avoid weaknesses,and expand market share is an important topic for enterprises to achieve sustainable development.Based on the current background of the times,this paper studies the development strategy of D Company based on its own situation and national and industrial policies.This paper adopts the theory and analysis tools related to development strategy,uses theoretical research and combines with practice,through the idea of proposing,analyzing and solving problems,and conducts an in-depth analysis of internal and external factors such as macro political environment,industry competition environment,internal environment of the company,its own development situation,historical survival problems,etc.,determines the strategic development direction suitable for the actual situation of D Company through SWOT analysis,clarifies the choice of market development strategy,and puts forward reasonable suggestions for targeted specific implementation and guarantee on this basis.This article introduces in detail the production mode,operation management model,technological innovation model,financial control model,service model and so on of D Company’s market development strategy.This paper analyzes a series of problems in the operation of survey and design enterprises in the face of national policies,industry competition,and pressure from private enterprises,and systematically analyzes the development strategy of survey and design enterprises in combination with the actual situation,and formulates a feasible development strategy plan,which finds the correct positioning for D Company to achieve the steady development of the enterprise,and also provides a reference for other survey and design enterprises to achieve sustainable development.更多还原