【作者】 陈珂；

【导师】 傅利平；

【作者基本信息】 天津大学 ， 工商管理， 2022， 硕士

【摘要】 在“双碳”政策背景下,传统化石能源转型升级,燃气需求明显提高。近年来,天津滨海新区面临着许多前所未有的天然气发展机遇,天然气需求正在迅速增长。由于中石化中海油等巨头公司加速拓展城市终端业务,形成强强联合发展的模式,使得头部企业发展方式分化,而第二梯队步伐持续加快,其他中小企业更是择机进入。2021年,天津市主要的燃气管输企业已经有24家。尽管T燃气有限公司区位优势明显,在滨海新区南片区销气量及市场份额较高。但同时也存在经营区域日渐饱和,公司业务扩张难度大的风险。公司需要摒弃治标不治本的老办法,得出适合未来的发展战略。寻找新的发展区域开阔市场,提高公司收益。本文运用战略管理相关理论和分析模型,对T燃气有限公司的内部和外部影响因素进行了定性和定量分析,并采用SWOT-AHP分析得到T燃气有限公司应采取积极性的战略措施,具体战略包括:选择优势区域,开拓工业用户市场;新建场站,丰富天然气资源提高效益;开辟增值业务,综合提升能源服务水平。接下来,本文详细制定发展战略的五大保障举措:注重内部挖潜,优化人力资源配置;持续发展全员市场开发战略,不断加大市场渗透力度;提升工程管理水平,推进工程项目安全生产标准化建设;在“双碳”政策背景下,加强公民生活用气保障,优化天然气使用结构和类型。通过研究T燃气有限公司发展战略,一方面针对当前的战略现状给出进一步建议,另一方面也向未来的战略规划提供指导意见,实现可持续发展。更多还原

【Abstract】 In the context of the "double carbon" policy,traditional fossil energy sources have been transformed and upgraded,and the demand for gas has increased significantly.In recent years,Tianjin Binhai New Area has faced many unprecedented opportunities for gas development,and the use of natural gas will achieve leapfrog development.As giant companies such as Sinopec CNOOC accelerate the expansion of urban terminal business,forming a strong joint development model,making the development of head enterprises in a divergent manner,while the pace of the second echelon continues to accelerate,and other small and medium-sized enterprises are opportunistic entry.2021,there are already 24 major gas pipeline transmission enterprises in Tianjin.Although T Gas Co.,Ltd.has obvious location advantages,with high gas sales volume and market share in the southern part of Binhai New Area.However,there is also a risk that the operating area will become increasingly saturated and it will be difficult for the Company to expand its business.Therefore,the company must abandon the old way of treating the symptoms but not the root cause and come up with a development strategy suitable for the future.This thesis presents a qualitative and quantitative analysis of the internal and external influences on T Gas Limited,using theories and analytical models related to strategic management,and uses SWOT-AHP analysis to determine the positive strategic measures that T Gas Co.,Ltd.should take.Specific strategies include:selecting advantageous areas to develop the market for industrial customers;building new field stations to enrich natural gas resources and improve efficiency;and opening up The specific strategies include: selecting advantageous areas to develop the market for industrial customers;building new stations to enrich natural gas resources and improve efficiency;and developing value-added businesses to improve energy services.Next,this thesis details the five major measures to ensure the development strategy: focus on internal tapping,optimize the allocation of human resources;continue to develop a full staff market development strategy,and continuously increase market penetration;improve the level of engineering management,and promote the standardization of project safety;in the context of the "double carbon" policy,strengthen the protection of gas for people’s livelihood,and optimize the structure and mode of natural gas utilization.We will optimize the structure and mode of natural gas utilization.Through the study of the development strategy of T-Gas,further suggestions are given for the current strategic situation on the one hand,and guidance is provided for future strategic planning to achieve sustainable development on the other.更多还原