【作者】 李倩；

【导师】 李庆雷；

【作者基本信息】 云南师范大学 ， 旅游管理（专业学位）， 2024， 硕士

【摘要】 近年来,我国国家层面及各级地方政府对研学旅行的重视程度不断提升,将其视为深化教育改革、推动素质教育全面发展的重要途径之一。国家教育部等部门多次出台相关政策文件,明确提出要积极推动研学旅行活动的开展,鼓励各地依托丰富的自然文化资源和社会实践基地,创新教育教学方式,让学生在游中学、学中游,实现书本知识与社会实践的有效结合。随着社会发展和家庭教育理念的演进,市场上对于高品质、定制化的研学旅行项目需求呈现不断攀升的趋势。中小学生群体期待通过研学旅行,打破传统课堂局限,拓宽视野,锻炼实践能力,培养独立思考和团队协作精神。这种市场需求的旺盛为研学旅行产业提供了强大的内生动力,推动着该领域的产品和服务不断创新和完善。在政策扶持与市场需求的双重动力推动下,我国研学旅行行业正蓬勃发展,展现强劲势头。本文选取梵净山景区中小学生的体验价值作为研究出发点,系统整理并深入剖析了关于国内外研学旅行及其游客感知价值的相关文献资料,并进行了综合性的分析总结。对梵净山景区中小学生研学旅行开发条件进行分析,包括开发的政策、资源分析、市场分析和现有的研学旅行产品分析。基于梵净山景区中小学生的主观认知视角,结合景区实际运行的研学旅行活动情况,设计构建了一套针对梵净山景区中小学生研学旅行感知评价的量表体系。初步设定,该量表涵盖了服务价值、功能价值、社会价值、教育价值、旅游资源价值五大评价维度,并借鉴了李克特五级评分法,以保证量表设计的科学严谨及评价结果的客观公正。编制了梵净山景区旅行感知价值量表,制定分发调查问卷,收集中小学生对研学旅行的感知评价作为数据支持。用因子分析来确定维度的数量和量表的适合度,以提取梵净山景区研学旅行的感知价值维度,了解中小学生对梵净山景区研学旅行的感知情况。从梵净山景区研学旅行开发条件和中小学生感知情况着手,梳理梵净山景区中小学生研学旅行产品开发现状,分析出存在的问题:研学旅行产品类型单一、缺乏体验感,研学旅行资源未得到充分利用、课程内容单薄,研学基地基础设施、配套服务不够完善,研学导师专业素养不够,宣传推广力度不足。针对存在的问题提出对梵净山景区中小学生研学旅行产品进行开发的优化策略:整合开发资源;开发多类型的研学路线,提升学生体验感;完善基础设施和配套服务设施建设;加强人才储备,提升专业化水平;多种渠道加强宣传营销。更多还原

【Abstract】 In recent years,China’s national level and local governments at all levels pay more attention to Educational Tourism,which is regarded as one of the important ways to deepen education reform and promote the all-round development of quality education.The Ministry of Education and other departments have repeatedly issued relevant policy documents,clearly proposing to actively promote the development of Educational Tourism activities,encourage all localities to rely on rich natural and cultural resources and social practice bases,innovate education and teaching methods,so that students can learn and learn in travel,and realize the effective combination of book knowledge and social practice.With the social progress and the change of the concept of family education,the market demand for high-quality and personalized travel products is growing.Parents and students expect to break the limitations of traditional classes,broaden their horizons,exercise their practical abilities,and cultivate independent thinking and teamwork spirit through research trips.This strong market demand provides a strong internal driving force for the Educational Tourism industry,and promotes the continuous innovation and improvement of products and services in this field.Driven by the twin engines of policy guarantee and market demand,China’s research and study travel has shown a booming trend.Taking the perceived value of primary and secondary school students in Fanjingshan Scenic spot as the starting point,this paper classifies and analyzes and summarizes the relevant literature on research trips and tourists’ perceived value at home and abroad.This paper analyzes the development conditions of students’ travel in Fanjingshan Scenic area,including the development policy,resource analysis,market analysis and existing travel products analysis.Taking the perception perspective of primary and secondary school students in Fanjingshan Scenic spot as the starting point and combining the actual situation of the research and travel in the scenic spot,this paper constructs the research and travel perception scale of primary and secondary school students in Fanjingshan Scenic Spot.It is initially assumed that the scale includes five dimensions such as service value,functional value,social value,educational value and tourism resource value,and refers to Likert’s 5-level scale.To ensure that the scale is scientific and objective.The scale of perceived value of travel in Fanjingshan Scenic spot was developed,questionnaires were developed and distributed,and students’ perceived evaluation of Educational Tourism was collected as data support.Factor analysis was used to determine the number of dimensions and the suitability of the scale,so as to extract the perceived value dimension of the Educational Tourism in Fanjingshan Scenic spot,and to understand the students’ perception of the study trip in Fanjingshan scenic spot.Starting from the development conditions and the perception of primary and secondary school students in Fanjingshan Scenic spot,this paper sorted out the current situation of the development of secondary school students’ travel products,and analyzed the existing problems: Types of products in Educational Tourism are single,lack of experience,Educational Tourism resources are not fully utilized,course content is thin,research base infrastructure and supporting services are not perfect,research tutors are not professional enough,and publicity and promotion efforts are insufficient.In view of the existing problems,this paper puts forward the optimization strategies for the development of travel products for the students of Fanjingshan Scenic spot: integrating development resources;Develop multiple types of research routes to enhance students’ sense of experience;Improving infrastructure and supporting service facilities;Strengthen the talent reserve,enhance the level of specialization;A variety of channels to strengthen publicity and marketing.更多还原