【作者】 李敏；

【导师】 刘民坤； 丘忠慧；

【作者基本信息】 广西大学 ， 工商管理（专业学位）， 2024， 硕士

【摘要】 十三五期间,我国建筑业发展改革成效显著,全国建筑业年均增长值为5.1%,作为国民经济支柱性产业,建筑业为促进经济增长、缓解社会就业压力、推进新型城镇化建设及保障和改善人民生活作出了重要贡献。取得成就的同时,建筑业也面临着较多问题,如发展质量不高、效益较低、发展方式粗放、信息化程度低等。受经济大环境影响,一些工程项目烂尾,产业园区建设放缓,开工竣工面积逐年下降,建筑业进入发展低谷;加上近年来大量高新技术中小型建筑企业的涌入,建筑业形成了越来越激烈的竞争局面,因此制定完善的发展战略对于建筑企业十分必要。本文主要以惠州LH建筑公司为研究对象,通过PEST分析法、波特五力模型分析对外部环境及竞争环境进行了分析,同时通过SWOT分析对企业的优劣势、机会及威胁进行了分析,得出了惠州LH建筑公司的四种备选战略。最后结合该公司的使命、愿景及近远期战略目标,运用QSPM矩阵分析,选定了公司的战略方向为增长型战略方向,总体战略以SO战略为主、ST战略为辅,主要业务战略为差异化战略。最后通过优化组织结构、人才计划、品牌建设及企业文化建设等保障措施,以确保战略能够顺利实施。通过研究,得出本文的几点结论:惠州LH建筑公司属于中小建筑企业,以工业建筑为主,要想获得持续发展,必须转变原有的产品单一现状,重新建立以增长型发展战略为主的总体战略,在战略具体实施中应该采用差异化发展战略,利用自身优势,积极深挖工业厂房项目,另外适当开拓基建项目、旧改、学校、医院建设等项目。发展智能建造,逐步实现建筑信息化,提高项目管理效率,从而有效控制成本。本文的研究将为惠州LH建筑公司的生存与发展提供战略方向,能有效提高LH公司的经济效益及核心竞争力,实现该公司的可持续发展。更多还原

【Abstract】 During the 13 th Five-Year Plan period,the development and reform of China’s construction industry achieved remarkable results.The average annual growth value of the national construction industry was 5.1%.As a pillar industry of the national economy,the construction industry has made important contributions to promoting economic growth,alleviating the pressure of social employment,promoting the construction of new urbanization,and ensuring and improving people’s lives.At the same time,the construction industry is also faced with many problems,such as the development quality is not high,the efficiency is low,the development mode is extensive,and the information degree is low.Affected by the economic environment,some projects have been completed,the construction of industrial parks has slowed down,the area of construction started and completed has declined year by year,and the construction industry has entered the development trough.In recent years,a large number of high-tech construction enterprises have flooded into the construction industry,and the construction industry has formed an increasingly fierce competition situation,so it is necessary to formulate a perfect development strategy for construction enterprises.This article focuses on Huizhou LH Construction Company as the research object.Through PEST analysis and Porter’s Five Forces Model,the external environment and competitive environment are analyzed.Meanwhile,SWOT analysis is used to evaluate the company’s strengths,weaknesses,opportunities,and threats,resulting in four alternative strategies for Huizhou LH Construction Company.Finally,combining the company’s mission,vision,and short-and long-term strategic goals,the QSPM matrix analysis is applied to select the company’s strategic direction as a growth strategy,with an overall strategy focused on SO and supplemented by ST,and a main business strategy of differentiation.Safeguard measures such as optimizing organizational structure,talent planning,brand building,and corporate culture construction are also proposed to ensure the smooth implementation of the strategy.Through research,this paper draws several conclusions: Huizhou LH Construction Company is a small and medium-sized construction enterprise,mainly engaged in industrial construction.To achieve sustainable development,it is necessary to change the original single product status,re-establish an overall strategy focusing on growth-oriented development strategy,and adopt differentiated development strategy in the specific implementation of the strategy,make use of its own advantages,actively dig deep into industrial plant projects,and appropriately develop infrastructure projects,renovation projects,school and hospital construction projects,etc.Secondly,the company has rich experience in plant construction and project management,and has strong advantages in piping installation technology.It has also established a separate labor service company and a smart construction site APP project.Therefore,the company can adopt a differentiated competition strategy model,leveraging its advantages to provide differentiated services and improve its competitiveness.The research in this article provides a strategic direction for the survival and development of Huizhou LH Construction Company,which can effectively improve the company’s economic efficiency and core competitiveness,and achieve sustainable development.更多还原