【作者】 王春燕；

【导师】 于宝君；

【作者基本信息】 吉林大学 ， 工商管理硕士（专业学位）， 2024， 硕士

【摘要】 在当今数字化时代的浪潮下,数字政府已成为各国政府推进现代化和提升治理能力的重要战略举措。数字政府旨在通过充分利用信息技术和数据分析手段,提供高效、透明、创新的公共服务,从而实现政府的现代化管理和社会发展的可持续性。数字政府的重要性在全球范围内得到了广泛认可,并引发了各国政府的关注和行动。在数字政府的背景下,各国政府面临着巨大的机遇和挑战。首先,随着互联网和移动设备的普及,公众对政府服务的期望日益增长。传统的行政管理模式已经不再满足人们的需求,政府需要通过数字化手段提供更加便捷和高质量的服务,增强公众对政府的信任和满意度。数字化技术的迅猛发展为政府管理提供了前所未有的数据资源。政府可以通过大数据分析和人工智能等技术手段,深入了解社会经济状况、民意动态和公众需求,从而更好地制定政策、优化资源配置、改进决策效果。Y公司于2018年12月经吉林省人民政府批准成立,委托吉林省政务服务和数字化建设管理局进行管理,注册资金8亿元,是省政府唯一授权运营政务数据的国有控股、多元成份的大数据集团公司。Y公司的发展仍然存在着些许问题,如员工数字意识和素养有待提升,组织机构待完善,创新应用能力有待加强等。Y公司面临着一个重要的任务,即如何采取有效措施,制定出适用于公司发展的战略。同时,Y公司还需要统筹全省数字政府建设运营,这个挑战对Y公司来说是非常关键的。本文旨在使用企业战略管理理论研究Y公司的发展战略,为Y公司提供一份全面且可行的发展战略,帮助公司实现在数字经济时代的竞争优势。本文先简述研究背景以及意义,研究的内容方法和技术路线、理论基础和相关文献,对Y公司现阶段经营状况、问题以及原因进行研究分析,对公司的宏观环境、行业环境以及内部环境运用PEST分析法、波特五力模型以及SWOT矩阵,得到公司的发展战略目标,为公司选择适合其发展的SO战略。在此基础上,我们将战略目标分解、细化,从制定实施计划,提升企业应用创新能力,提高员工数字意识和素养,调整组织架构等几个维度谋划发展路径。最后,在战略保障的层面,提出了关于人力、技术、制度和文化建设的建议,旨在为Y公司实现良性发展提供帮助。希望本研究结果能为Y公司的发展提供有益参考,并为相关企业发展提供借鉴价值。更多还原

【Abstract】 Under the tide of today’s digital age,digital government has become an important strategic measure for governments to promote modernization and improve governance capacity.Digital government aims to make full use of information technology and data analysis to provide efficient,transparent and innovative public services,so as to achieve modern government management and sustainable social development.The importance of digital government has been widely recognized globally and has triggered the attention and action of governments.In the context of digital government,governments face enormous opportunities and challenges.First,with the popularity of the Internet and mobile devices,the public’s expectations for government services are growing.The traditional administrative management model can no longer meet people’s needs,and the government needs to provide more convenient and high-quality services through digital means to enhance the public’s trust and satisfaction with the government.The rapid development of digital technology provides unprecedented data resources for government management.Through technological means such as big data analysis and artificial intelligence,the government can gain an in-depth understanding of social and economic conditions,public opinion dynamics and public demand,so as to better formulate policies,optimize resource allocation and improve the effectiveness of decision-making.Y Company was established with the approval of the People’s Government of Jilin Province in December 2018 and entrusted with the management of Jilin Provincial Government Affairs Service and Digital Construction Administration.With a registered capital of800 million yuan,Y Company is the only state-owned holding and multi-component big data group company authorized by the provincial government to operate government data.There are still some problems in the development of Y company,such as the digital awareness and quality of employees to be improved,the organizational structure to be improved,and the innovative application ability to be strengthened.Y company is faced with an important task,that is,how to take effective measures to work out a strategy suitable for the development of the company.At the same time,Company Y also needs to coordinate the construction and operation of the provincial digital government,which is a very critical challenge for Company Y.This paper aims to use the theory of enterprise strategic management to study the development strategy of Company Y,provide a comprehensive and feasible development strategy for Company Y,and help the company realize its competitive advantage in the era of digital economy.This paper first describes the research background and significance,research content,methods,technical routes,theoretical basis and relevant literature,studies and analyzes the current operating conditions,problems and causes of Y Company,and applies PEST analysis method,Porter’s Five Forces model and SWOT matrix to the company’s macro environment,industry environment and internal environment to obtain the company’s development strategic objectives.Choose the SO strategy suitable for the company’s development.On this basis,we will decompose and refine the strategic objectives,and plan the development path from several dimensions such as formulating implementation plans,improving the application and innovation ability of the enterprise,improving the digital awareness and literacy of employees,and adjusting the organizational structure.Finally,at the level of strategic guarantee,it puts forward suggestions on the construction of manpower,technology,system and culture,aiming at providing help for the sound development of Y Company.It is hoped that the results of this study can provide useful reference for the development of Y company and provide reference value for the development of related enterprises.更多还原