【作者】 宋贺；

【导师】 张海涛；

【作者基本信息】 吉林大学 ， 图书情报硕士（专业学位）， 2024， 硕士

【摘要】 人工智能(AI)技术正在飞速发展,它“赋能”工具、“使能”技术,使不可能变为可能。人工智能生成内容(AI Generated Content,AIGC)是一种全新的内容生产方式,其强大的技术基础带来了内容生产的提速,以其作为基本服务架构的平台一经发布就吸引了许多用户的使用。其中,以Chat-GPT为代表的AIGC问答平台受到用户的热衷,据央视财经《经济信息联播》2023年2月报道:人工智能聊天程序Chat-GPT仅推出两个月,月活跃用户数预计已达1亿。在使用AIGC问答平台时,用户进行着信息交互行为等诸多信息行为。本文的主要研究过程共分为四步。首先,结合理论分析方法探讨用户使用过程中信息交互的特点、生态要素并总结提炼过程模型;其次,分析发现用户信息交互行为过程包含需求认识与环境感知、信息偶遇、信息搜寻、信息选择与接收、信息利用等环节;再次,结合信息生态理论、技术接受模型与整合型技术接受与使用模型,提出了AIGC问答平台用户信息交互行为影响因素假设模型,基于此前领域内研究的成熟量表设计调查问卷,并通过SPSS26.0和AMOS 24.0软件对问卷数据进行分析并对本研究做出的假设进行验证,发现信息有用性、信息易用性、感知趣味性、技术促进性、交互氛围与交互意愿是影响AIGC问答平台用户信息交互行为的因素,同时AIGC问答平台用户信息交互行为意愿往往作为中介变量影响交互行为;最后,通过模糊集定性比较分析方法对AIGC问答平台用户信息交互行为进行研究,系统分析了信息交互行为关键要素的组态路径,发现条件变量“信息有用性”和条件变量“信息易用性”是信息交互行为出现的重要条件,信息易用性和信息交互行为意愿构成经典组态路径的必要条件组合,并与其他变量组合后共同推动信息交互行为的产生,最终结合AIGC问答平台用户信息交互行为组态路径和逻辑路径的阐释形成AIGC问答平台用户信息交互行为机理。面对一个新型的信息获取与交互渠道,本研究旨在从信息行为研究领域出发,拓宽AIGC问答平台研究体系,同时在实践中帮助平台挖掘用户需求、发掘影响用户对平台持续使用行为的因素,进而促进信息平台在提升用户服务质量、增加用户黏性与提高用户体验方面做出优化,进一步达到其被使用的本质——满足用户需求。更多还原

【Abstract】 Artificial intelligence(AI)technology is rapidly developing,empowering tools and technologies to make the impossible possible.Artificial Intelligence Generated Content(AIGC)is a new method of content production,with its powerful technological foundation leading to an acceleration of content production.As a basic service architecture,the platform has attracted many users since its release.Among them,the AIGC Q&A platform represented by Chat GPT has attracted many users.According to a report by CCTV Finance’s Economic Information Broadcast in February 2023,the artificial intelligence chat program Chat GPT has only been launched for two months,and the monthly active users are expected to reach 100 million.When using the AIGC Q&A platform,users engage in various information behaviors such as information exchange.The main research process of this article is divided into four steps.Firstly,combining theoretical analysis methods to explore the characteristics and ecological elements of information interaction during user use,and summarizing and refining process models;Secondly,the analysis found that the process of user information interaction behavior includes needs recognition and environmental perception,information encounter,information search,information selection and reception,information utilization,and other processes;Once again,combining information ecology theory,technology acceptance model,and integrated technology acceptance and use model,a hypothetical model for the influencing factors of user information interaction behavior dynamics on the AIGC Q&A platform was proposed.A survey questionnaire was designed based on mature scales from previous research in the field,and the questionnaire data was analyzed using SPSS 26.0 and AMOS 24.0 software to verify the hypotheses made in this study.The usefulness and ease of use of information were found Perceived interest,technological facilitation,interactive atmosphere,and willingness to interact are factors that affect the information interaction behavior of AIGC Q&A platform users.At the same time,the willingness to interact with AIGC Q&A platform users often serves as a mediating variable to influence interaction behavior;Finally,the qualitative comparative analysis method of fuzzy sets was used to study the information interaction behavior of users on the AIGC Q&A platform.The configuration path of key elements of information interaction behavior was systematically analyzed,and it was found that the conditional variable "information usefulness" and the conditional variable "information ease of use" were important conditions for the occurrence of information interaction behavior.Information ease of use and the willingness of information interaction behavior constitute a necessary combination of classical configuration paths,And combined with other variables,it jointly promotes the generation of information interaction behavior,and ultimately forms the mechanism of AIGC question answering platform user information interaction behavior by explaining the configuration path and logical path of AIGC question answering platform user information interaction behavior.Faced with a new type of information acquisition and interaction channel,this study aims to broaden the research system of AIGC Q&A platform from the field of information behavior research.At the same time,in practice,it helps the platform explore user needs,identify factors that affect the continuous use of the platform by users,and promote the optimization of information platforms in improving user service quality,increasing user stickiness,and improving user experience,Further achieve its essence of being used-meeting user needs.更多还原