【作者】 李林；

【导师】 周美玉； 张成；

【作者基本信息】 华东理工大学 ， 机械（专业学位）， 2023， 硕士

【摘要】 随着国民经济水平提升,地域文化价值的产品在文化创意产业中日益受欢迎。本文以江南园林漏窗为创意来源,通过实地调研收集与整理了江南园林漏窗装饰纹样样本,旨在运用形状文法进行文创产品生成设计,形状文法作为一种生成方法,通过定义一系列的规则和参数,以创造既具有文化内涵又富有创新性的文创产品。然而,形状文法对于表示复杂的设计对象存在局限性,且如何将形状文法理论应用于文创产品生成式设计,以指导产品设计,及缩短设计周期,尚待深入研究。目的:针对上述问题,本研究对形状文法理论进行整理分析和研究,总结出一种基于形状文法的文创产品生成式设计方法,用于指导文创产品设计。方法:本文将手持电风扇作为研究对象,以焦点小组的方式确定了将手持电风扇的格栅作为主要研究特征类目。首先运用形状文法对手持电风扇格栅和江南园林漏窗装饰纹样解读,将两者的造型规律解读归纳成形状要素和推演规则两个部分,解读的过程即是揭示漏窗造型形成规律;然后通过问卷调研的方式选取最能代表江南园林的典型漏窗装饰纹样,作为文法推演部分的初始形状;根据手持电风扇的实际应用场景定义设计约束以及设定合适的推演规则,以漏窗装饰纹样的造型规律为规则,对选取的初始形状进行推演,利用形状文法完成两种类型新的格栅方案设计;然后运用Grasshopper参数化建模的方式进行格栅方案建模,通过调整预设的设计参数得到五个系列手持电风扇格栅设计原型;最后,通过收集用户关于手持电风扇产品的感性词汇,运用KJ法及层次聚类法,构建感性意象空间,将生成的格栅设计方案根据特征进行分类和编码,再运用语义差异法采集用户对格栅设计方案的感性评价,然后,运用回归型支持向量机构建格栅设计参数与感性意象之间的映射关系评价模型,并对模型的性能进行了有效验证,最后利用该模型预测出感性偏好下最优的设计方案。结论:本文以江南园林漏窗为灵感,通过对用户对于手持电风扇格栅的感性偏好研究,构建了格栅感性意象评价与预测模型,根据模型的预测结果建立了满足用户偏好的手持电风扇整体模型。本研究提出了可指导满足用户偏好的文创产品设计创新和延续的设计方法。更多还原

【Abstract】 With the improvement of national economic level,products with regional cultural values are becoming increasingly popular in the cultural and creative industries.Taking the funnel window of Jiangnan Garden as the creative source,this paper collects and collates samples of decorative patterns of the funnel window of Jiangnan Garden through field research,aiming at generative design of cultural and creative products by applying Shape Grammar,which,as a generative method,defines a series of rules and parameters in order to create both culturallyconnotated and innovative cultural and creative products.However,Shape Grammar has limitations in representing complex design objects,and how to apply the theory of Shape Grammar to the generative design of cultural and creative products in order to guide product design and shorten the design cycle has yet to be thoroughly investigated.Purpose:Aiming at the above problems,this study analyses and researches the theory of Shape Grammar,and summarizes a generative design method based on Shape Grammar,which can be used to guide the design of cultural and creative products.Methods:In this paper,the handheld fan is taken as the research object,and the grille of the handheld fan is determined as the main research feature class by focus group.Firstly,the shape grammar is used to interpret the grille of the handheld fan and the decorative pattern of the leaky window of the Jiangnan Garden,and the modelling laws of the two are summarized into two parts:the shape elements and the deduction rules,and the process of interpreting them reveals the formation law of the leaky window modelling;and then the typical decorative pattern of the leaky window that best represents the Jiangnan Garden is selected through the questionnaire research,as the initial shape of the grammatical derivation part;and the design constraints are defined and appropriate design constraints are set according to the actual application scenarios of the handheld fan.According to the actual application scenario of the handheld fan,we define the design constraints and set the appropriate derivation rules,take the modeling law of the decorative pattern of the leaky window as the rule,deduce the selected initial shape,and complete the design of two types of new grille schemes by using the shape grammar;then,we use Grasshopper parametric modelling to model the grille schemes,and adjust the preset design parameters to get five series of handheld fan grille designs.Finally,by collecting users’perceptual vocabulary about handheld fan products,using the KJ method and hierarchical clustering method to construct the perceptual imagery space,classifying and coding the generated grille design schemes according to their features,and then using the semantic difference method to collect users’ perceptual evaluations of the grille design schemes,and then applying regression-type support vector model to build a mapping relationship evaluation model between the grille design parameters and perceptual imagery,and evaluating the performance of the model.model,and the performance of the model is effectively verified,and finally the model is used to predict the optimal design scheme under perceptual preference.Conclusion:Inspired by the leaky window of the Jiangnan garden,this paper constructs a grille perceptual imagery evaluation and prediction model by studying users’ perceptual preferences for handheld fan grilles,and establishes an overall model of handheld fans that meets users’ preferences based on the model’s prediction results.This study proposes a design method that can guide the innovation and continuation of cultural and creative product design to meet user preferences.更多还原