【作者】 杨磊；

【导师】 王卫军；

【作者基本信息】 河北大学 ， 艺术硕士（专业学位）， 2023， 硕士

【摘要】 经济繁荣富强为物质文化的需求铺平了道路,越来越多的人们开始追求精神文化。中国共产党保定市第十二次人代会决定实施“古城保护”行动,重塑西大街历史文化街区,建设美学时代的品质生活之城。文化和地域是紧密相连的,不同的地域呈现的文化内容不同,只有基于地域与文化相结合的文创产品,才能满足人们的物质和文化需求,并得到消费者的认可。以传统文化为基础的文创产品,往往还面临着传播文化的挑战,在推广传统文化时,产品应注重创新理念,推动市场潮流。本文共分为五章,第一章概述了国内外地域性符号和文创产品设计的研究现状,阐述了本文研究的目的和意义,总结了本文的研究路径和设计实践。第二章详细分析和探讨了地域性符号理论和文创产品设计,列举了基于地域性符号理论的文创产品设计案例。第三章分析文创产品的设计思路和研究策略,对保定市西大街文创产品的设计现状进行了市场调研和分析,并对文创产品的目标群体进行了详细的讨论。第四章通过明确案例,总结出设计策略和设计方法,为本文的文创产品设计提供了实践指导。在第五章中,运用地域性符号理论在文创产品中的方法和策略,进行保定市西大街文创产品的设计实践,设计实践内容包含:标志、字体、图形、色彩和包装,在设计中展示了保定市的地域特色,为大众提供了更加新颖的体验。本文基于地域性符号理论将保定市地域文化作为探究对象,以保定市西大街为例,进一步分析西大街所体现的地域文化精神。通过结合西大街建筑的装饰图案,充分表现出西大街地域文化特征,设计出保定市西大街代表性的文创产品。在保定市西大街地域文化元素的基础上,探索文创产品设计的创新与价值,以地域内的传统文化和代表性建筑作为文创产品设计的基础。基于地域性符号理论的保定市西大街文创产品设计将为传播燕赵地域文化、弘扬西大街工匠的创造精神做出贡献。产品设计以保定市西大街地域文化为基础,开启传播和创新保定市地域文化的新方向。更多还原

【Abstract】 The economic prosperity and abundance have paved the way for the demand of material culture,while an increasing number of people have commenced the pursuit of spiritual culture.The 12 th People’s Congress of the Communist Party of China(CPC)in Baoding decided to implement the “Old City Protection” action,to reshape the West Street Historical and Cultural District,and to construct a city of quality life in the aesthetic era.The culture and the region are intimately connected,with different regions exhibiting various cultural contents.It is only the cultural and creative products that combine region and culture can satisfy the material and cultural needs of people,in addition to being recognized by consumers.The cultural and creative products based on traditional culture also tend to be subject to the challenge of spreading the culture.The products should focus on innovative ideas when it comes to promoting traditional culture,followed by propelling the market trend.A total of five chapters are organized in this paper.The first chapter firstly presents the current status of research on regional symbols and cultural and creative product design at home and abroad,and outlines the research objectives and significance of this paper,in addition to providing an overview of the research path and design practice of this paper.The second chapter thoroughly analyzes and explores the regional symbols and cultural and creative product designs in relation to the theories of this paper,while citing cases of regional symbols and cultural and creative product designs.The third chapter analyzes the design ideas and research strategies of cultural and creative products,conducts market research and analysis on the current status of the cultural and creative products design in the West Street of Baoding,as well as a thorough discussion on the target groups of cultural and creative products.The fourth chapter establishes the theoretical basis of this design practice by specifying design strategies and design methods,while incorporating a number of distinguished cases.In the fifth chapter,the methods and strategies proposed in the fourth chapter are applied to the specific design practice of the cultural and creative products of the West Street of Baoding,and the logo,font,graphics,color,text and packaging of the cultural and creative products are designed to demonstrate the regional characteristics of Baoding in the design,so as to provide a more novel experience for the public.This paper takes the regional culture as the subject of investigation,while taking the West Street of Baoding as an example to further analyze the regional cultural spirit embodied in the West Street.By incorporating the subtle decorative patterns of the buildings on the West Street,the regional cultural characteristics of the West Street are adequately expressed,and the cultural and creative products that can sufficiently demonstrate the representativeness of the West Street in Baoding are designed.On the basis of the regional cultural elements of the West Street of Baoding,this paper explores the innovation and value of the cultural and creative product design,with the traditional culture and representative architecture in the region as the basis of the cultural and creative product design.The product design based on the West Street of Baoding will contribute to the dissemination of the regional culture of Yanzhao,as well as to the promotion of the creative spirit of the artisans of the West Street.The product design is grounded on the culture of West Street of Baoding to initiate a new direction of spreading and innovating the regional culture of Baoding.更多还原