【作者】 陈玲；

【导师】 刘志成；

【作者基本信息】 湖南农业大学 ， 工商管理硕士（MBA）（专业学位）， 2021， 硕士

【摘要】 全球化速度伴随市场经济的变动在不断加快,各行业内部的企业竞争也更加紧张、激烈,原有传统的产品质量与产品服务水平已不能满足当前发展的需要。因此,企业核心能力竞争需要全面升级,从产品质量与服务水平的竞争转变为产品之间核心竞争力、市场销售资源和企业文化以及知识水平之间的竞争。中国是食品消费大国,每一个人的生活也与食品行业的发展、变动紧密联系。在此基础上,本文选择休闲食品行业的中小型代表企业之一T食品有限公司作为研究对象,探索企业内部核心能力指标对核心竞争力产生的影响。T食品有限公司主要业务是休闲类食品的经营,企业已成立多年。通过近年来的务实发展,T食品有限公司逐渐在休闲食品行业当中立足。现如今,市场竞争愈发激烈,针对企业发展状况,本文从核心竞争力因素出发,借助层次分析法等相关分析工具,对影响企业核心竞争力的各个指标展开研究与分析。在分析的过程中,通过相关研究案例,将企业规模的大小、经营能力水平、市场营销能力水平、人力资源管理能力、品牌影响力以及产品质量保证能力等共九项指标,运用层次分析法与专家调查最终得出在企业核心竞争力评价体系中,T食品有限公司在经营能力、产品质量的保证能力水平、整体资本的运营能力水平和人力资源管理水平以及品牌影响力度五个层面较为突出,但是其整体的企业规模和企业技术创新能力以及企业文化层面较差。由此可以得出,T食品有限公司仍然需要升级和加强企业的整体规模和创新能力水平以及企业文化等层面内容,同时还需不断完善优化其他因素,从而全面提高T食品有限公司的核心竞争力,推动T食品有限公司有效的可持续发展,为国内类似的休闲食品公司提供参考。更多还原

【Abstract】 With the change of the market economy,the speed of globalization is accelerating,and the competition between different industries is also more intense.In the same industry and enterprises,the original traditional product quality and product service level has been unable to meet the needs of current development.Therefore,the competition of enterprise core competence needs to be upgraded comprehensively,and transformed into the competition among the core competitiveness of products,marketing resources,enterprise culture and knowledge level.China is a big food consumer,and everyone’s life is closely linked with the development and change of the food industry.Based on this,this paper chooses T Food Co.,Ltd.,one of the representative enterprises in the leisure food industry,as the research object to explore the influence of the internal core competence index on the core competitiveness.The main business of T Food Co.,Ltd.is related to the management of leisure food,the enterprise has been established for many years.Through practical development in recent years,T Food Co.,Ltd.has gradually gained a foothold in the leisure food industry.Nowadays,the market competition is becoming increasingly fierce.Aiming at the development of enterprises,this paper starts from the factors of core competitiveness and studies and analyzes various indicators that affect the core competitiveness of enterprises with the help of analytic hierarchy process and other relevant analysis tools.In the process of analysis,through the relevant case study,will be the size of the enterprise,management ability,marketing ability,human resources management,brand and product quality assurance capabilities,a total of nine indicators,using the analytic hierarchy process and expert investigation eventually concluded in the enterprise core competence evaluation system,T food co.,LTD.,in business capacity,product quality assurance ability level,the overall capacity level of capital and human resources management level and brand influence of five level is more outstanding,but the whole enterprise scale and enterprise technology innovation ability and poor corporate culture level.Can be concluded from this,T food co.,LTD.,still need to upgrade and strengthen the enterprise’s overall size and dimension of innovation ability and the enterprise culture content,other factors also need to constantly improve optimization,to improve his no T food co.,LTD.,the core competitiveness,promote T food co.,LTD.,the sustainable development of effective,provide a reference for similar domestic leisure food company.更多还原