【作者】 杨帆；

【导师】 虞吉；

【作者基本信息】 西南大学 ， 新闻与传播（专业学位）， 2023， 硕士

【副题名】以“罗翔说刑法”为例

【摘要】 互联网与媒介技术的快速发展,重构了网络环境与社会生态。社交平台等媒介渠道的增加,极大提升了青年群体的话语权,青年群体在社交媒体上得以自我表达和释放。以青年群体为主力军的亚文化也不再局限于传统亚文化圈层,不同于过去抵抗的姿态,选择与主流文化圈层进行愈发频繁的互动。而主流文化也难以像过去一样对青年亚文化进行收编,在抢夺发展阵地和构筑意识形态的过程中,开始借鉴亚文化的风格拓展自身的固有圈层,向青年亚文化靠拢。因此,研究主流文化如何进行圈层拓展对巩固主流意识形态的主导作用、帮助青年群体健康成长、建设清朗的网络空间有着重要的作用。然而在面对主流文化与青年亚文化的新型互动关系时,伯明翰学派传统的亚文化理论已经难以解释,因此在研究主流文化的圈层拓展中,引入后亚文化的视角是相当有必要的。因此本文将在后亚文化视域下,通过分析“罗翔说刑法”这一代表主流文化的“新意见领袖”进行圈层拓展的具体过程,以期探究主流文化圈层拓展的传播动力,发现主流文化与青年亚文化在当下所面对的挑战,进而得到助力主流文化发展的启示。本文首先通过分析青年亚文化到后亚文化的转向,了解当代青年群体在社会环境、生存空间、身份认同方面的转向动因,呈现出“趣缘”聚合、共情融合、数字生产的转向趋势,从而梳理了主流文化进行圈层拓展的理论背景。随后以B站“罗翔说刑法”为例,使用“意见领袖”“文本盗猎”等理论,利用参与式观察、文本分析、深度访谈等研究方法,深入研究在亚文化社群中主流文化从“入圈”,到“融圈”,最后“扩圈”的全过程。在后亚文化视域下,“罗翔说刑法”作为主流文化,以贴近现实的内容选题、幽默风趣的话语表达、典型独特的叙事风格,成功进入圈层,成为互联网时代下亚文化圈层的新意见领袖;随后通过与青年亚文化通过二次创作和弹幕评论的方式,进行数字空间中的文化对话,完成二者间的圈层融合;在主流文化经历风格重构后,通过联动式生产与扩散式出圈,完成最终的圈层拓展。随后从传者、受者、媒介这三个传播要素出发,多角度分析主流文化进行圈层拓展的传播动力。通过抢夺发展阵地、筑牢意识形态研究主流文化的扩张需求,从助力文化发展、寻求身份认同去探究青年亚文化的发展需求,再从亚文化资本形成、缓和圈层矛盾来探讨媒介在不同圈层中的纽带作用,厘清主流文化圈层与亚文化圈层之间的复杂机制以及二者的联结纽带。最后发现主流文化进行圈层拓展时,可能存在各方面的挑战,我们需要警惕过度娱乐化,导致主流文化价值观走偏;防止亚文化风格消散,导致文化多样性遭侵蚀。因此主流文化在圈层拓展的过程中要想取得预想中的传播效果,就要积极培育新意见领袖,为主流文化发声;创新表达方式,增加多元性内容;探索互动新场域,创建传播新场景,从而使主流文化能够健康地进行圈层拓展,取得良好的传播效果。更多还原

【Abstract】 The rapid development of Internet and media technology has reconstructed the network environment and social ecology.The increase of social platforms and other media channels has greatly enhanced the voice of young people,and young people can express and release themselves on social media.The subculture with the youth group as the main force is no longer limited to the traditional subculture circle.Different from the past attitude of resistance,it chooses to interact with the mainstream culture circle more and more frequently.However,it is difficult for the mainstream culture to integrate the youth subculture as in the past.In the process of grabbing the development position and constructing the ideology,the mainstream culture begins to learn from the style of the subculture to expand its own inherent circle and draw closer to the youth subculture.Therefore,studying how to expand the circle of mainstream culture plays an important role in consolidating the leading role of mainstream ideology,helping the healthy growth of youth groups,and building a clear cyberspace.However,in the face of the new interaction between mainstream culture and youth subculture,the Birmingham School’s traditional subculture theory has been difficult to explain,so it is quite necessary to introduce the perspective of post-subculture in the research of the circle expansion of mainstream culture.Therefore,from the perspective of post-subculture,this paper analyzes the specific process of circle expansion by "Luo Xiang Theory of Criminal Law",a "new opinion leader" representing the mainstream culture,in order to explore the communication power of circle expansion of the mainstream culture,discover the challenges facing the mainstream culture and youth subculture at present,and then get enlightenment to help the development of mainstream culture.By analyzing the transition from youth subculture to post-subculture,this paper first understands the motivation of contemporary youth groups to turn in social environment,living space and identity,and presents a turning trend of "interest" convergence,empathy integration and digital production,so as to sort out the theoretical background of the circle expansion of mainstream culture.Then,taking "Luo Xiang Shuo Criminal Law" of Station B as an example,this paper uses theories such as "opinion leader" and "text poaching" and research methods such as participatory observation,text analysis and in-depth interview to deeply study the whole process of mainstream culture in subcultural communities from "entering the circle",to "melting the circle" and finally to "expanding the circle".From the perspective of post-subculture,as the mainstream culture,"Luo Xiang Theory of Criminal Law" has successfully entered the circle with its realistic content topic selection,humorous discourse expression and typical and unique narrative style,becoming the new opinion leader of the subculture circle in the Internet era.Then,through secondary creation and barrage comments with the youth subculture,cultural dialogue in digital space is carried out to complete the circle integration between the two.After the mainstream culture underwent style reconstruction,it completed the final circle expansion through linkage production and diffusion.Then,starting from the three communication elements of transmitter,receiver and media,the paper analyzes the communication power of the circle expansion of mainstream culture from multiple perspectives.By grabbing development positions and building ideology,the expansion needs of mainstream culture are studied,and the development needs of youth subculture are explored from the perspective of promoting cultural development and seeking identity.Then,the bonding role of media in different circles is discussed from the perspective of the formation of subcultural capital and the alleviation of the contradictions among circles,so as to clarify the complex mechanism between mainstream cultural circles and subcultural circles and the link between them.Finally,it is found that there may be challenges in various aspects during the circle expansion of mainstream culture.We need to be wary of excessive entertainment,which leads to the deviation of mainstream cultural values.Prevent subcultural styles from dissipating,leading to the erosion of cultural diversity.Therefore,if the mainstream culture wants to achieve the expected communication effect in the process of circle expansion,it is necessary to cultivate new opinion leaders actively to speak for the mainstream culture.Innovate the way of expression and increase the diversity of content;Explore new fields of interaction and create new scenes of communication,so that the mainstream culture can carry out healthy circle expansion and achieve good communication effect.更多还原