【作者】 刘颖；

【导师】 杜丹丽；

【作者基本信息】 哈尔滨工程大学 ， 工商管理硕士（MBA）（专业学位）， 2022， 硕士

【摘要】 党的十八大以来,党和国家十分重视人才服务行业发展,习近平总书记多次在各类重要会议发表讲话,给中国人才服务行业提出了更高的要求。相对于发达国家,我国人才服务行业还有更广阔的发展空间。人才服务行业如何抓住发展机遇,科学地制定一套行之有效的企业发展战略,在国际竞争中保持企业的竞争优势,是值得我们研究的一个重要课题。XH人才产业集团是XH区首家专业从事培训、灵活用工、产业孵化、引进和培育人才项目的国有企业,确立一套适合公司的发展战略并予以执行下去,无论对于公司发展还是区域发展都具有重要意义。本文以XH人才产业集团为发展对象,介绍了XH人才产业集团的发展现状,分析了公司现阶段存在的问题,在深入分析和研究问题的成因后,采用PEST分析法分析了公司所处的政治、经济、社会、技术等外部环境和区域内部环境,运用波特五力模型分析了公司的行业竞争环境,在全面分析的前提下,运用SWOT分析法分析了该公司发展中的优势、劣势、机会和威胁。根据以上的分析结果,确定了该公司的战略目标、原则和定位,明确了公司的总体发展战略,进而得出了公司应以一体化发展和多元化融合发展作为战略重点,并从市场、产品、投融资和财务四个方面提出公司的职能战略;最后从组织、人员、资金和风险控制层面,探讨公司战略实施的保障措施,为XH人才产业集团的发展提供参考。同时,以XH人才产业集团为实践对象的研究,提出的企业发展战略方案,能够帮助我国人才服务行业公司在日益复杂的国际国内环境中有效地制定和实施战略管理,提升战略管理能力,以更好地服务于我国经济社会发展。更多还原

【Abstract】 Since the 18 th National Congress of the Communist Party of China,the Party and government have attached great importance to the development of talent service industry.General Secretary,Xi Jinping,has made many speeches at various important conferences,putting forward higher requirements on talent service industry.Compared with developed countries,China’s talent industry has a broader space for development.It is an important subject worthy of study that taking the opportunity to scientifically make a set of enterprise development strategy grasps the initiative in international competition.XH Talent Industry Group is the first enterprise in XH district specializing in training,flexible employment,industry incubation,talent projects introduction and cultivation.As it is in the initial stage of development,the establishment of a set of development strategy suitable for the company is quite important.Taking XH Talent Industry Group as study subject,this paper introduces its current development status and analyzes its existing problems and causes.PEST analysis is applied in analyzing company’s external and internal environment,while Porter Five Force Model is used to analyze its competitive environment and SWOT analysis is used to analyze its advantages,disadvantages,opportunities and threats under the premise of comprehensive analysis.Based on the above analysis,the company made its strategic objectives,principles,positioning and its overall development strategy.Therefore,the company made a conclusion that it should take integrated and diversified development as strategic focus,put market,products,investment and finance as its business fields,and took into consideration strategy supporting measures from aspects of organization,personnel,funds and risk control.At the same time,the enterprise development strategy plan put forward through the study of XH talent industry group can provide help to talent industry companies in improving their strategy making efficiency and management skills,so as to serve better to economic and social development.更多还原