【作者】 王佳；

【导师】 庾武锋； 王言升；

【作者基本信息】 苏州大学 ， 艺术设计（专业学位）， 2022， 硕士

【摘要】 风筝素来有“南鹞北鸢”之说,板鹞风筝是南方风筝的主要代表类型。在过去,板鹞风筝对当地居民的生产生活方面发挥着重要作用,随着时代的发展,社会的变革板鹞风筝在新时代的发展逐渐消沉。2006年被列入了首批国家级非物质文化遗产名录。在政府的帮助扶持下和非遗传承人的共同努力下,板鹞风筝得到了及时的抢救和保护。随着人们生产生活方式的转变,板鹞面临着“缺乏创新、推广宣传受阻、文化认同感弱,传承困难”等等困境。随着我国综合国力的增强,人们日常消费的方式与观念不断更新,文化创意产业在新的环境下不断发展,越来越走进大众日常生活。文化创意产业的发展为濒危的非物质文化遗产带来了新的生机。基于此,本课题围绕板鹞风筝为具体研究对象,立足于实践,以文化创意为视角,围绕板鹞风筝的发展、创新为导向,将深入挖掘板鹞风筝的艺术特色,创新这类传统工艺的文创衍生品设计。首先,通过实地考察、线上搜集等方式综合分析和总结板鹞风筝以及文化创意产业的的发展和现状。然后通过多维度分析与总结板鹞风筝的商业、社会、艺术、历史文化等价值;从色彩、图案等角度分析板鹞及哨口艺术特色,此为板鹞风筝文创衍生设计的设计基础。其三、进行设计策略分析,结合风筝文创发展现状,分析板鹞风筝的原则与方法,为设计实践提供理论指导。最后,进行设计实践,依据板鹞的结构、造型、色彩等视觉特征进行图案创新设计,并应用到生活实用产品中。更多还原

【Abstract】 The kite has been known as the "Southern Harrier and Northern Kite",and the Banyao kite is the main representative type of kite in the south.In the past,the board harrier kite played an important role in the productive life of the local people,but with the development of the times and social changes the board harrier kite gradually faded away in the new era.In 2006,it was included in the first batch of national intangible cultural heritage list.With the help and support of the government and the joint efforts of the hereditary bearers,the kite was rescued and protected in time,but the author found that the development of the kite was still facing "lack of innovation,hindered promotion and publicity,weak cultural identity and difficulties in inheritance" after visiting local scenic spots and museums in Nantong.With the strengthening of China’s comprehensive national power and the constant updating of people’s daily consumption patterns and concepts,the cultural and creative industries are developing under the new environment and are increasingly entering the daily life of the public.The development of cultural and creative industries has brought new life to the endangered intangible cultural heritage.Based on this,this project focuses on the Banyao kite as a specific research object,based on practice,with the perspective of cultural creativity,and oriented around the development and innovation of the Banyao kite,it will deeply explore the artistic characteristics of the Banyao kite and innovate the design of cultural and creative derivatives of this traditional craft.Firstly,we will analyse and summarise the development and current situation of the Banyao kites and the cultural and creative industries through fieldwork and online research.Then analyse and summarise the commercial,social,artistic,historical and cultural values of the Pan Harrier kite through a multi-dimensional approach.The design of the kite is based on an analysis of the artistic characteristics of the kite and the whistle from the perspectives of colour and pattern.Thirdly,the design strategy is analysed,combining the current development of kite culture and creativity with the principles and methods of the Banyao kite,providing theoretical guidance for design practice.Finally,Innovative design of patterns based on the structure,shape,colour and other visual features of the board harrier and their application to practical lifestyle products.更多还原