【作者】 黄梅；

【导师】 高劲松；

【作者基本信息】 华中师范大学 ， 情报学， 2021， 硕士

【摘要】 我国是有着上下五千年历史的文明古国,拥有着丰富的文化遗产资源,经过各级、各类文物保护机构多年的艰苦努力,充分利用先进的信息技术对历史文化遗产进行了数字化保存,并通过数字博物馆平台向大众免费开放,实现了历史文化资源的共享。然而,通过文献调研、网络调查、用户访谈发现,目前我国数字博物馆平台综合使用率不高,用户的持续使用习惯尚未形成。同时目前关于数字博物馆用户需求的相关研究也相对匮乏。因此,数字博物馆用户持续使用意愿的影响因素是当前值得探讨的研究问题。本文通过对数字博物馆、用户对信息系统持续使用意愿的相关研究现状进行梳理,分析其不足之处,从而提出研究问题:数字博物馆用户持续使用意愿影响因素研究。首先,基于扎根理论研究方法,通过对访谈原始资料的编码分析,将提炼的主范畴与以往相关研究相结合,提炼出10个影响因素主范畴,即感知便利性、虚拟服务、内在动机、信息内容丰富度、系统质量、宣传推广、期望互动、个体创新性、满意度、持续使用意愿,将提炼的主范畴按照用户维度、系统维度、环境维度进行划分。其次,在期望确认模型、系统成功模型以及S-O-R模型的基础上,将主范畴的作用关系进行编排,构建了数字博物馆用户持续使用意愿的影响因素作用机理模型,并对模型中的变量进行概念解释,提出了本研究模型的研究假设。然后,通过问卷调查法,将收集的有效问卷数据使用统计分析软件SPSS.25.0与AMOS23.0对模型与假设进行检验,得出如下结论:(1)感知便利性、宣传推广、满意度、内在动机对持续使用意愿有正向显著影响;(2)虚拟服务、系统质量、期望互动对满意度有正向显著影响;(3)个体创新性对持续使用意愿以及信息内容丰富度对满意度的显著影响并未通过检验。最后,依据研究结论,从环境维度、系统维度、用户维度深入分析影响因素之间的作用关系,进而提出促进优化数字博物馆提升用户体验的相关建议。更多还原

【Abstract】 My country is an ancient civilization with a history of up to five thousand years.It has rich cultural heritage resources.After years of hard work by cultural relics protection agencies at all levels and various types,we have made full use of advanced information technology to digitally preserve historical and cultural heritage.The digital museum platform is open to the public for free,realizing the sharing of historical and cultural resources.However,through literature research,online surveys,and user interviews,it is found that the current comprehensive utilization rate of digital museum platforms in my country is not high,and the continuous use habits of users have not yet formed.At the same time,related research on the needs of digital museum users is relatively scarce.Therefore,the influencing factors of users’ willingness to continue using digital museums are currently a research issue worthy of discussion.This paper sorts out the relevant research status of digital museums and users’willingness to continue using information systems,analyzes their shortcomings,and puts forward a research question:research on the factors affecting users’ willingness to continue using digital museums.First of all,based on grounded theoretical research methods,through the coding analysis of the original interview data,the refined main categories are combined with previous related research,and 10 main categories of influencing factors are extracted,namely,perceived convenience,virtual services,intrinsic motivation,and information Content richness,system quality,publicity and promotion,expected interaction,individual innovation,satisfaction,and willingness to continue to use,the main categories of refinement are divided into user dimensions,system dimensions,and environmental dimensions.Secondly,on the basis of the expectation confirmation model,the system success model and the SOR model,the relationship between the main categories is arranged,and the mechanism model of the influencing factors of the users’ willingness to use the digital museum is constructed,and the variables in the model are conceptually explained.,Put forward the research hypothesis of this research model.Then,through the questionnaire survey method,the collected valid questionnaire data was tested using statistical analysis software SPSS.25.0 and AMOS23.0 to test the model and hypothesis,and the following conclusions were drawn:(1)Perceived convenience,promotion,satisfaction,internal Motivation has a positive and significant impact on the willingness to continue use;(2)Virtual services,system quality,and expected interaction have a positive and significant impact on satisfaction;(3)Individual innovation has a positive effect on the willingness to continue use and the abundance of information content has a positive effect on satisfaction.Significant effects did not pass the test.Finally,based on the research conclusions,the in-depth analysis of the relationship between the influencing factors from the environmental dimension,the system dimension,and the user dimension,and then put forward relevant recommendations to promote the optimization of digital museums and enhance the user experience.更多还原