【作者】 张蕾；

【导师】 王书华； 刘燕飞；

【作者基本信息】 河北大学 ， 出版硕士（专业学位）， 2022， 硕士

【摘要】 少儿科普期刊为少年儿童服务,是向少年儿童传播科学思想文化的重要载体。对于少年儿童来说,少儿科普期刊承担着为其储备各类知识的重要职责。在当前的少儿科普期刊市场中,引进版少儿科普期刊具有重要地位也占有较大的比重,如何将引进版少儿科普期刊转化为适合我国少年儿童阅读的出版物,需要出版业进行深度思考。《环球少年地理》引进国外经典少儿科普期刊National Geographic Kids,受众为6-12岁的少年儿童。《环球少年地理》自2013年引进国内以来,连续多年获得国家新闻出版广电总局向全国少年儿童推荐的百种优秀报刊名单、中国少年儿童报刊工作者协会少儿报刊金奖等多种奖项,研究并分析《环球少年地理》引进国内之后的本土化措施,总结其成功经验,可以为我国同类期刊提供借鉴。本文通过案例分析法、对比分析法和内容分析法,在充分掌握《环球少年地理》第一手材料的基础上,根据出版物出版流程的顺序分析了《环球少年地理》的本土化措施:在选题策划方面,《环球少年地理》在前期信息采集、原创内容的创作、期刊名称的改动、期刊具体内容的选取上采取了本土化措施,作出了相应改变;在编辑加工方面,《环球少年地理》在内容结构框架、栏目与标题设置上进行了改变,以期符合我国家长及少儿的阅读需求;在装帧设计上方面,《环球少年地理》在沿用原版期刊设计的基础上进行了微创新,旨在借助原版期刊的影响力,增加期刊销量;在营销方面,《环球少年地理》围绕产品本身、价格、营销策略方面进行了改变,力使《环球少年地理》符合我国市场特征。《环球少年地理》的本土化措施可以为我国同类期刊的本土化运作提供启示。对于引进版少儿科普期刊来说,想要在市场上走得更远,就要转化成适合我国少年儿童阅读的出版物,处理好引进版期刊和原版期刊之间的关系,注意筛除不适合我国少年儿童阅读的内容,在引进的基础上更加注重原创;处理好社会效益与经济效益之间的关系,扩充图书产品线,丰富引进版期刊内涵,同时也要明确自身责任,注重公益宣传;处理好品牌建设和宣传营销的关系,引进版少儿科普期刊要拓宽销售渠道,借助旧有品牌打造本土品牌;最后期刊要和我国新媒体形成融合,增强期刊阅读效果。更多还原

【Abstract】 Children’s science journals serve children and are an important carrier for spreading scientific ideology and culture to children.For children,children’s science journals have the important responsibility of storing all kinds of knowledge for them.In the current children’s science journal market,the imported children’s science journals have an important position and a large proportion.How to convert the imported children’s science journals into publications suitable for children’s reading in our country requires in-depth thinking in the publishing industry.Huan Qiu Shao Nian Di Li introduces National Geographic Kids,a classic foreign popular science journal for children,targeting children aged 6-12.Since its introduction into China in 2013,Huan Qiu Shao Nian Di Li has won the list of 100 excellent newspapers and periodicals recommended by the State Administration of Press and Publication to children and children nationwide,and the Gold Award for Children’s Newspapers of the China Children’s Newspaper Workers Association for many years.Huan Qiu Shao Nian Di Li introduced the localization measures in China and summed up its successful experience,which can provide reference for similar journals in our country.Through case analysis,comparative analysis and content analysis,on the basis of fully grasping the first-hand materials of Huan Qiu Shao Nian Di Li,this paper analyzes the localization measures of Huan Qiu Shao Nian Di Li according to the sequence of publication process: In terms of topic selection and planning,Huan Qiu Shao Nian Di Li has taken localization measures and made corresponding changes in early information collection,original content creation,journal name changes,and journal specific content selection;in terms of editing and processing,Huan Qiu Shao Nian Di Li has changed its content structure,columns and title settings in order to meet the reading needs of Chinese parents and children;in terms of binding design,Huan Qiu Shao Nian Di Li has carried out micro-innovation on the basis of the original journal design.,aiming to increase the sales of journals with the help of the influence of the original journals;in terms of marketing,Huan Qiu Shao Nian Di Li has made changes around the product itself,price,and marketing strategies to make Huan Qiu Shao Nian Di Li in line with the characteristics of our country’s market.The localization measures of Huan Qiu Shao Nian Di Li can provide inspiration for similar journals in our country.For the imported version of children’s science journals,if you want to go further in the market,you must convert them into publications suitable for children’s reading in our country,deal with the relationship between the imported journals and the original journals,and pay attention to screening out the unsuitable ones.The content of children’s reading in our country should pay more attention to originality on the basis of introduction;properly handle the relationship between social benefits and economic benefits,expand the book product line,enrich the connotation of imported journals,and at the same time clarify their own responsibilities and focus on public welfare publicity;properly handle the relationship between brand building and marketing,the introduction of children’s popular science periodicals should expand sales channels and build local brands with the help of old brands;finally,periodicals should be integrated with our country’s new media to enhance the reading effect of periodicals.更多还原