【作者】 周阳；

【导师】 孙欣欣；

【作者基本信息】 河北大学 ， 传播学， 2022， 硕士

【摘要】 互联网的发展和移动接收端的普及大大提高了网民传播和接收信息的能力,这在客观上促使了众多社会背景、媒介使用习惯以及兴趣爱好相近或相同的人组成了大大小小、形态各异的文化圈层,网络亚文化遂逐渐成为一道独特的文化景观。而作为网络大众文化消费形式之一的网络恶搞具有着草根性、边缘性、娱乐性和抵抗性等亚文化特征,同时又因为其创作主体和受众多为90后的年轻人,与父辈一代的媒介使用习惯和信息获取指向有着明显的差异。网络恶搞作为亚文化领域内重要的文化景观之一,始终借助互联网展现出蓬勃的生命力,涌现出了众多形态各异的网络恶搞作品,从最开始的文字、图片到现在的视频形式,其势头与日俱增,且在当下随着趣缘群体的演变逐渐呈现出圈层化传播的趋势和特征。本文立足于网络恶搞所展现出来的亚文化风貌,借助案例分析和访谈的方法去探究构成圈层传播的建构要素。主要从以下四个部分展开论述:一、网络恶搞的基本概况创作手法及亚文化特征。二、从技术、社会和个体三个层面分析了网络恶搞亚文化圈层建构的土壤和特征。三、圈层建构的要素,包括网生型关系,身份认同和文化认同,以及官方为了黏住用户的举措。四、网络恶搞圈层传播的正负效应。从性质上来说,网络恶搞有着积极的抵抗成分,体现了对父辈文化的反叛,也反映了社会的变迁,有利于青年关注并以委婉地方式表达对社会现实的不满和诉求。但是其娱乐性、颠覆性的特质也容易造成一种情感压倒理性的狂欢盛宴,造成道德恐慌和道德危机,不利于核心价值观发挥统领作用。因此我们不仅应该理性的看待和扬弃网络恶搞行为,更应该从宏观上关注当下的文化圈层现象,并促其合理有序的发展。更多还原

【Abstract】 The development of the Internet and the popularization of mobile receivers have greatly improved the ability of netizens to disseminate and receive information,which objectively prompted many people with similar social backgrounds,media usage habits,and similar or the same hobbies to form large and small groups of people with different shapes.In the cultural circle,the network subculture has gradually become a unique cultural landscape.As one of the forms of online mass cultural consumption,online spoofs have the characteristics of grassroots,marginality,entertainment and resistance.There are obvious differences in media usage habits and information acquisition orientation.As one of the important cultural landscapes in the field of subculture,Internet spoofs have always shown vigorous vitality with the help of the Internet,and many online spoof works of various forms have emerged.It is increasing day by day,and at present,with the evolution of interest groups,it gradually shows the trend and characteristics of circle-based communication.This article is based on the sub-cultural style displayed by Internet spoofs,and uses the method of case analysis and interviews to explore the construction elements that constitute the circle-level communication.Mainly from the following four parts to discuss: First,the basic overview of the network spoof creation techniques and subcultural characteristics.Second,analyze the soil and characteristics of the network spoof subcultural circle construction from three levels of technology,society and individual.Third.Elements of circle construction,including online relationship,identity and cultural identity,as well as official measures to stick to users.Fourth,the positive and negative effects of network spoofing circles spread.In nature,online spoofs have an active resistance component,which reflects the rebellion against the culture of their parents,and also reflects the changes in society.However,its entertaining and subversive characteristics can also easily lead to a carnival feast in which emotion overwhelms rationality,resulting in moral panic and moral crisis,which is not conducive to the leading role of core values.Therefore,we should not only rationally look at and abandon online spoofing behavior,but also pay attention to the current cultural circle phenomenon from a macro perspective,and promote its rational and orderly development.更多还原