【作者】 王绍明；

【导师】 贾旭东；

【作者基本信息】 兰州大学 ， 高级管理人员工商管理硕士（专业学位）， 2022， 硕士

【摘要】 为贯彻创新、协调、绿色、开放、共享的新发展理念,实施《国务院办公厅关于加快发发展高技术服务业的指导意见》等文件和意见,落实十九大建设现代化经济体系,利好政策为认证检测行业发展带来千载难逢的发展机遇。北京认证检验有限公司作为从事认证工作的高技术服务类科技型企业,面临发展机遇,公司需要凸显自身优势,抢抓机遇,顺势而为,积极谋划公司新的发展战略。本文结合战略管理理论知识,研究北京认证检验有限公司的发展战略。首先进行公司发展战略环境分析,主要从宏观、行业、市场三个维度对公司经营的外部环境进行剖析,从公司资源、能力、经营现状、企业文化四个维度对公司内部发展环境进行剖析,为公司发展战略制定提供系统依据。其次运用EFE矩阵、IFE矩阵、SWOT矩阵进行相关分析,明确公司战略目标,使用QSPM矩阵选择得出多元化增长战略更具有优势,更适合公司的现发展阶段和外来,确定实施多元化竞争战略时采取产品多元化、服务多元化、创新人才培育及品牌多元化策略。最后在选定多元化增长战略的基础上,提出公司发展战略实施的步骤和战略控制与评价过程,以便于发展战略落地执行。更多还原

【Abstract】 In order to implement the new development concept of innovation,coordination,green,openness and sharing,implement the "Guiding Opinions of the General Office of the State Council on Accelerating the Development of High-tech Service Industry" and other documents and opinions,implement the construction of a modern economic system at the 19 th National Congress,and bring a once-in-a-lifetime development opportunity for the development of the certification and testing industry.Beijing Certification and Inspection Co.,Ltd.as engaged in certification work of high-tech service science and technology enterprises,facing development opportunities,the company needs to highlight their own advantages,seize the opportunity,follow the trend,and actively plan the company’s new development strategy.Based on the theoretical knowledge of strategic management,this paper conducts a special study on the development strategy of Beijing Certification and Inspection Co.,Ltd.First of all,the company’s strategic development environment analysis,mainly from the macro,industry,market three dimensions of the company’s external environment to analyze,from the company’s resources,capabilities,operating status,corporate culture four dimensions of the company’s internal development environment analysis,for the company’s development strategy to provide a systematic basis.Secondly,the EFE matrix,IFE matrix,SWOT matrix are used to analyze the relevant aspects,clarify the company’s strategic objectives,use the QSPM matrix to select and derive a diversified growth strategy that is more advantageous,more suitable for the company’s current development stage and foreign,and determine the implementation of diversified competition strategy to adopt product diversification,service diversification,innovative talent cultivation and brand diversification strategy.Finally,on the basis of selecting a diversified growth strategy,the steps for the implementation of the company’s development strategy and the process of strategic control and evaluation are proposed to facilitate the implementation of the development strategy.更多还原