【作者】 孙宁；

【导师】 梁显忠；

【作者基本信息】 青岛大学 ， 工商管理（专业学位）， 2022， 硕士

【摘要】 在全球疫情走势复杂的背景下,我国经济向高质量发展的步伐依然稳健,人民美好生活的蓝图在徐徐展开,为日用玻璃生产企业的快速发展奠定了基础。山东LX玻璃股份有限公司(以下简称“LX公司”)作为一家40多年日用玻璃生产的企业,拥有着较为丰富的玻璃生产加工经验,产品畅销全国300多个厂家,部分产品直销韩国。但是随着国家环保督察力度的加大、同行业竞争激烈程度的加大,给LX公司的经营带来了越来越大的挑战,要想让LX公司在激烈的市场竞争中保持长久的发展,需要识别并提升LX公司的核心竞争力,对于作为当地较大纳税企业之一的LX公司,有着非同小可的意义。论文采用文献研究、案例研究、定量研究等方法,以LX公司为例,构建了核心竞争力评价指标体系,定量评价公司的核心竞争力,针对性提出提升核心竞争力的相关策略。首先,通过深入研究国内外核心竞争力相关理论,总结出企业核心竞争力的构成要素和特征。其次,通过运用PESTEL分析及波特五力模型对LX公司内外部经营环境进行分析,通过SWOT分析全面分析了公司内部的优势、劣势、机遇与威胁,发现LX公司核心竞争力依然有着非常大的提升空间。再次,使用访谈以及问卷调查法,在层次分析法的基础上进行模糊综合评价,定量评价LX公司的核心竞争力;评价显示:LX公司核心竞争力的总体表现为“一般”,得分为6.43分。根据评价结果,识别出LX公司核心竞争力处于成长期阶段,具备较强的营销管理能力和生产管理能力,但人力资源管理能力、产品创新能力、成本管理能力与国内外优秀玻璃生产企业仍有差距。最后,根据评价结果针对性提出提升核心竞争力的对策:强化公司核心竞争力的优势(营销管理能力、生产管理能力)和弥补公司核心竞争力的劣势(人力资源能力、产品创新能力、成本管理能力)等。研究发现:(1)企业核心竞争力的综合性、主观性、实践性和相对性等特征,决定了无法通过客观数据对其评价,只能采用主观的模糊综合评价法,通过多个主观的综合来减少主观评价的偏差。(2)在定性分析基础上,运用层次分析法、模糊综合评价法定量评价并识别该公司的核心竞争力,针对性的提出企业核心竞争力的提升策略,可使研究更具科学性、针对性、精准性。(3)老企业员工年龄普遍偏大、学历偏低,会对企业转型升级和未来发展产生影响;国家环保督察力度加大,会对玻璃生产企业工艺创新产生较大影响等。更多还原

【Abstract】 Under the background for complex trend of global epidemic situation,the pace for high-quality economic development in our country is still steady and the blueprint for better life of people is unfolding gradually which has founed a basis for rapid development of domestic glass manufacturing enterprise.As a domestic glass manufacturer for over 40 years,the Shandong LX Glass Co.,Ltd.(hereinafter referred to as “ LX Company ”)has possessed relatively enriched glass manufacturing and processing experience.Meantime,its products has sold well to over 300 plants all over the country and part of products have sold to Korea as well.However,along with the power enchancement for national environment protection supervision,the horizontal competition has become morefierce than before which has brought more and more challenge to operation of LX company.In order to keep long-time development in fierce market competition,the core competency for LX Company shall be identified and improved and this will bring significant meaning to LX Company which is one of the main local taxpayers.Based on the literature research,case study,quantitative research related methods and taking the example of LX Company,this paper has constructed the core competency appraisal index system to evaluate the corporate core competency quantatively and propose related strategy for core competency improvement pertinently.Firstly,through in-depth studying on domestic and foreign core competency related theory,the constituting factors and characteristics for corporate core competency have been summarized.Secondly,the internal and external operation environment for LX Company has been analyzed with PESTEL analysis and Porter’s Five Forces.Secondly,the strengths,weaknesses,opportunities and threats inside company have been clarified comprehensively with SWOT analysis and it is found that there is still huge improvemenet space for core competency of LX Company.Thirdly,through interviewing and questionnaire survey method,comprehensive fuzzy evaluation has been conducted on the basis of analytic hierarchy process to evaluate core competency of LX Company quantatively;The evaluation has shown that: the overall core competency for LX Company is “normal” with marks as 6.43.According to evaluation result,it is recognized that the core competency for LX Company is under development stage and there are relatively strong sales management and production management capabilities,however,compared with domestic and foreign excellent glass manufacturer,there is still a gap in capabilities including human resources management,product innovation and cost management.At last,according to the evaluation result,the countermeasures for core competency improvement have been proposed pertinently to enchance the strength(sales management and production management capabilities)and make up the weakness(human resources management,product innovation and cost management)and etc.It is found from the research that:(1)since there are characteristics including comprehensiveness,subjectivity,practicality and relativity for corporate core competency,it is impossible to evaluate it with objective data and only subjective comprehensive fuzzy evaluation can be applied.Meanwhile,in order to reduce the deviationfor subjective evaluation,integration for multiple subjective cases shall be adopted.(2)Based on the qualitive analysis,core competency for this company shall be evaluated and recognized quantatively with analytic hierarchy process and comprehensive fuzzy evaluation so that improvement strategy for corporate core competency can be proposed pertinently and this research will become more scientific,pertinent and accurate.(3)Since the employees are generally older and in lower education level for company with long history,this will bring influence to the corporate transformation,upgrading and future development;meantime,the power enchancement for national environment protection supervison will also bring large influence to technique innovation of glass manufacturer.更多还原