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阿里巴巴绩效考核体系改进研究

Research on Improvement of Performance Appraisal System of Alibaba

【作者】 李辉;

【导师】 陈爽英;

【作者基本信息】 电子科技大学 , 工商管理(MBA)(专业学位), 2016, 硕士

【摘要】 随着市场竞争的加剧,企业的核心竞争力不再是纯粹的产品,而更多凭借高效管理体系和制度所孕育出的独特文化。如何切实提高企业管理有效性,很多企业负责人将希望寄托于绩效考核体系,以提升战略执行能力及企业文化落地。阿里巴巴的绩效考核在我国企业中独具特色,对企业的发展起到了很大的推动作用。阿里巴巴发展早期持续取得高绩效的关键因素就是其特征分明的绩效考核体系,把绩效管理和价值观贯彻进行有效和深度的整合和实施。随着阿里巴巴公司人员快速膨胀,绩效考核只注重结果,不注重过程,没有对员工绩效过程进行有效管理和规划,迫于绩效目标压力,没有把绩效过程当做重要的工作,忽视绩效考核对员工成长及筛选人才的作用。绩效考核的研究中有目标管理和过程管理两种思想。本文所研究的基于360过程监督的目标管理体系,是对两者的有机结合。本论文基于阿里巴巴公司在绩效考核改进方面的探索和实践,在过程管理上,对基于组织目标的项目组建、绩效目标的共享、日常的绩效培训、实时的绩效信息维护、实时分项的绩效讨论及评估等绩效考核过程进行研究;并结合阿里巴巴公司的实际,遵照现代绩效考核理念,借鉴平衡计分卡、关键绩效指标考核等先进思想,结合阿里巴巴传承的优秀企业文化,设计出业绩和价值观并行的绩效考核应用解决方案。阿里巴巴公司是国内,甚至全球电商顶级公司,其特点是处在电商、无线互联行业,高端人才密集型、人力资源整体素质很高,员工个体在企业中的表现尤为重要。如何在阿里巴巴建立起适应面广绩效考核体系,运用怎样的考核工具进行客观的考评、如何量化员工的绩效考核标准、如何建立科学权威的考核组织、合理的制定绩效目标、适时地激励和奖励员工并定期的培训和发展员工是阿里巴巴的课题,同时也是在电子商务类、互联网类企业中有一定的代表性。本文从绩效考核角度对这类企业进一步加强员工的管理提供了一个可借鉴的方案。本文做的主要研究工作如下:1.运用目标管理法对企业绩效考核流程进行改造。2.运用强制比例法对职责相近的员工进行考核。3.运用360度评价与目标管理相结合的方法对阿里巴巴考核方法进行改造。

【Abstract】 The performance appraisal of the Alibaba is unique in our country,and it has played a great role in promoting the development of the enterprise.How to effectively improve the effectiveness of enterprise management,a lot of people in charge will be placed in the performance appraisal system,to enhance the ability of strategic execution and corporate culture landing.The key factor that the Alibaba continuously gets high performance is the performance appraisal system of its characteristic,carry on the integration and the implementation of the performance management and the value idea.With the rapid expansion of the company’s staff,performance appraisal only pay attention to the results,the process does not pay attention to.There is no effective management and planning of the process of employee performance,under the pressure of performance objectives,not the performance process as an important work.Ignore the effect of performance appraisal on staff development and screening.In the research of performance appraisal,there are two kinds of thought of target management and process management.In this paper,we study the objective management system based on the 360 process supervision,which is an organic combination of the two.The Alibaba in the performance appraisal improvement exploration and practice based on,in the management process,to project based on target tissue formation,performance goal of sharing,daily training performance,real-time performance information maintenance,real-time partial performance discussion and assessment of such as performance appraisal process were studied.And combining the reality of Alibaba,in accordance with the modern concept of performance appraisal,drawing lessons from the balance score card,key performance indicators evaluation of advanced ideas,combined with the Alibaba heritage of outstanding corporate culture,performance and value concept of parallel performance appraisal application solutions.The Alibaba is a domestic and even global business top companies,its characteristics are in business,wireless Internet industry,high-end talent intensive,the whole quality of the human resources is very high,individual employee’s performance in the enterprise is particularly important.How in Alibaba established adapt to a wide range of performance appraisal system,the use of what kind of examination tool for objective evaluation,how to quantify employee performance appraisal standard,how to established scientific and authoritative evaluation organization,reasonable set performance goals,timely encouragement and reward employees and regular training and staff development is the subject of Alibaba,also in e-commerce,Internet enterprises have certain representativeness.This article from the perspective of performance appraisal of such enterprises to further strengthen the management of staff to provide a reference program.The main research work in this paper is as follows:1.using the target management method to transform the enterprise performance appraisal process.2.using force ratio method to assess the performance of similar staff.3.using the 360 degree evaluation method and target management to transform the Alibaba’s evaluation method.Practice has proved that this project has a certain practical significance and economic value.

【关键词】 阿里巴巴; 绩效考核; 360度考核;
【Key words】 Alibaba; performance appraisal; 360 degree evaluation;
  • 【分类号】F272.92;F49
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