【作者】 郑晓辉；

【导师】 向安强； 叶金宝；

【作者基本信息】 华南农业大学 ， 公共管理， 2020， 硕士

【副题名】以越秀区博物馆为例

【摘要】 博物馆是传播文明及历史的公益性场所,不断为观众提供高质量的公共文化产品,在面对博物馆的建设热潮中,市级省级博物馆为市民带来了丰富的公共文化服务产品,但是对于中小型基层博物馆而言,其运营显得并不那么顺畅,难以适应博物馆发展热潮的需求,在这个浪潮中,需要改进需要提升。由于自身体量问题,我国的区级中小型博物馆存在着起步晚、经费完全依赖政府拨款的因素,这也带来了许多运营上的硬伤:经费不足,所属公益一类单位,带来的基本无盈利收入状态。经费的不足,呈现的是连续性的问题,人员队伍的不足,业务能力不足,这些都难以完整的带来业务链条的全发展。自主展览策展缺少,难以策划高质量的展览等。市场因素难以进入到博物馆的运营中来,公益一类所带来的无自主创收等。只有探索新的运营路径,解决以上问题,实现博物馆的高效运转,使得博物馆的各项资源得到最优化的配置及运转。一面解决了博物馆的经费困境,一面继续为社会提供高质量的公共产品及服务,也同时可以为其他相似处境的中小型区县级博物馆的运营,提供有效的借鉴。本文从博物馆的运营和提升公共文化服务效能两方面入手,采用理论结合实际的方法,分析目前中小型博物馆运营的现状和存在的问题,并结合案例分析,对社会资本应用于基层博物馆的运营进行深入分析,并提出建议。为了使博物馆更加积极的参与到社会公共文化服务的建设中来,在这股发展的浪潮中,博物馆既要坚持公共文化服务的共性,也要保持博物馆公共文化服务独有的个性特点。文章内容由以下七个部分组成:第一部分是绪论,阐述了论文的研究背景,提出研究的主要问题,阐述了论文的研究目的、意义、研究思路和内容框架。第二部分的内容是研究综述以及理论基础。将公共理论以及公共产品理论进行充分的分析。第三部份是案例分析。博物馆目前的现状概览。第四部分是困境及原因分析。第五部分是比较分析。分析中国博物馆业界内的两家顶级博物馆:上海博物馆及苏州博物馆,以及越秀区内有着相似处境的非国有博物馆。第六部分的内容是模式探析的内容。针对博物馆公共文化服务中的社会资本融入进行一定的探寻,基于原因以及问题研究的前提下,对于具体状况来讲,并且以此为基础做出有关详细且科学的建议。第七部分的内容是论述以及展望。融合论文分析的问题和研究结果,获得核心研究结论和对策建议。更多还原

【Abstract】 The museum is an important place to preserve history and spread civilization.It belongs to the public welfare institution.Under the background of the great development and prosperity of culture,the museum has gradually developed from minority culture to popular culture,which requires the museum to play a more and more important role The operation,especially the operation of small and medium-sized grass-roots museums,is increasingly unable to meet the needs of its development,and needs to be improved.Due to the late start and over reliance on financial allocation,there are many problems in the operation of district level museums in China,such as insufficient funds and low own income;the number and quality of personnel can not meet the needs of business development;there are few exhibitions planned independently,and the exhibition quality is not high;the market factors are ignored in operation,and the ability of independent income generation is insufficient.At present,exploring the entry of social capital can solve these problems,realize the efficient cooperation between the government and social capital,and optimize the allocation of resources.It can not only solve the financial difficulties of the government,but also complete the production and service of public goods with high quality.At the same time,enterprises can get reasonable remuneration in cooperation.It has been widely used in the construction and operation of public infrastructure It also provides a reference for the operation of museums.Starting from the operation of museums and the application of social capital,this paper analyzes the current situation and existing problems of small and medium-sized museums with the method of theory and practice.Combined with the case study,the paper deeply analyzes the application of social capital in the operation of grass-roots museums,and puts forward suggestions.In order to make museums more actively participate in the construction of social public cultural services,in this wave of development,museums should not only adhere to the commonness of public cultural services,but also maintain the unique characteristics of public cultural services.The content of the paper is composed of the following seven parts: the first part is the introduction,which describes the research background of the paper,puts forward the main research problems,and expounds the research purpose,significance,research ideas and content framework of the paper.The second part is the theoretical basis and research review.This paper analyzes the influence and promotion of public goods theory and new public service theory on museum public cultural service.The third part is a case study.An overview of the current situation of the museum.The fourth part is the dilemma and reason analysis.The fifth part is comparative analysis.This paper analyzes two top museums in Chinese Museum Industry: Shanghai Museum and Suzhou Museum,and non-state-owned Museum in Yuexiu District.The sixth part is the mode analysis.This paper explores the mode of social capital entering the public cultural service of museums.Based on the analysis of the problems and causes,this paper tries to put forward specific implementation suggestions according to the actual situation.The seventh part is the conclusion and prospect.Combined with the research problems and analysis results of the paper,the main research conclusions and countermeasures are obtained.更多还原