云南SL地产公司组织结构优化研究

【作者】 唐敏；

【导师】 黎尔平；

【作者基本信息】 昆明理工大学 ， 工商管理（专业学位）， 2021， 硕士

【摘要】 随着市场需求的变化、国家宏观政策的调控和企业间竞争的加剧,房地产企业越来越重视内部管理,希望通过主动变革,改善经营管理中不断出现的问题,进而增强企业的内部核心竞争力和外部抗风险能力。组织结构作为企业战略目标实现的平台,通过对其进行优化,可以帮助企业解决管理中存在的问题是本文研究的重点。成长期的房地产企业具有多项目、集团化管理的特点,在组织结构设计中极易出现管理层级多、管理职能过于细化、部门岗位设置过细等情况,进而从企业管理中反映出跨部门沟通不畅、人员冗员、组织效率低等机构臃肿问题。文章从多项目管理、集团管控模式以及组织结构理论着手,对组织结构出现机构臃肿问题的根源进行分析,实现了对云南SL房地产公司组织结构的优化。为成长期出现同类问题的房地产企业提供了解决的方法和途径。本文通过文献研究、问卷调查、管理层访谈和统计分析方法,开展了对云南SL房地产公司组织结构现状的分析,借鉴了国内三家标杆房地产企业的组织结构优化经验,提出了优化方案和保障措施。论文得出,快速扩张的成长型房地产企业,在多项目管理、集团化管控特点下,企业极易出现职能过于细化导致的跨部门沟通不畅、运营效率低、人员冗员等机构臃肿问题。其组织结构呈现出“多层级、多中心、多部门、多岗位”设置的“四多”现象,究其原因主要为企业组织结构设置基于职能制。在组织结构优化方面的解决思路是根据企业职能和业务流程特点,适当地“去层级、去中心、去部门、去岗位”化,以解决机构臃肿的系列问题,减少部门壁垒、提高运营效率,最终实现企业经营目标。更多还原

【Abstract】 To meeting the change of market demands,the regulation of national macro policies and the intensification of competition among enterprises,real estate enterprises pay more and more attention to internal management,hoping to improve the continuous problems in operation and management through active reform,so as to enhance the internal core competitiveness and external anti risk ability of enterprises.As a platform for achieving objectives of enterprise strategies,organizational structure can help enterprises solve the difficulties existing in management through its optimization,and this problem is the research focus of this paper.In a growing real estate enterprise,which commonly runs multiple projects and under group management,are prone to organizational structure problems such as too many management levels,too divided management functions,and too detailed departmental post setting.These problems often cause consequences in management such as poor cross departmental communication,overstaffed organization,redundant personnel and low organizational efficiency.On the basis of studying multi-project management,group management and control mode and organizational structure theory,this paper analyzes how overstaffing in the organizational structure is caused,and optimizes the organizational structure of Yunnan SL Real Estate Company.The research results can provide solutions and ways for real estate enterprises in the growing period with similar problems.Through literature research,questionnaire survey,interviews to managers,and statistical analysis,this paper analyzes the current situation of the organizational structure of Yunnan SL Real Estate Company.Through comparative analysis,this paper draws lessons from the organizational structure setting experience of three benchmark real estate enterprises in China,puts forward the optimization scheme,and evaluates the implementation effect of the optimization scheme.It is concluded that the rapidly expanding growth real estate enterprises with the characteristics of multi-project management and group management and control,are often found problems like poor cross-departmental communication,low operation efficiency and redundant personnel,which are caused by too detailed functions.The“four more" phenomenon of "multi-level,multi-center,multi-department and multi-post" in the organizational structure is rooted in the unreasonable enterprise organizational structure,which is based on functional system.The solution to optimize organizational structure is to firstly analyze the characteristics of enterprise functions and business processes,and then to be appropriately "less level,less center,less department and less post".Hence to solve a series of problems of overstaffing,reduce departmental barriers,improve operation efficiency,and finally achieve the management objectives of the enterprise.更多还原