【作者】 刘雪梅；

【导师】 易图强；

【作者基本信息】 湖南师范大学 ， 出版（专业学位）， 2021， 硕士

【摘要】 青春期是性教育的关键时期。家庭是性教育的重要场所。家长是青少年的性启蒙老师。作为青春期性教育知识的重要载体,家长对青少年实施性教育的工具书,青少年对自身进行性教育的参考书,青春期性教育类家教图书的重要性毋庸置疑。因此,对青春期性教育类家教图书的现状进行分析,并探寻改进的策略是一个有研究意义的课题。为深入了解青春期性教育类家教图书的现状,本文对2010-2020年我国出版的青春期性教育类家教图书的书目进行归纳整理,发现青春期性教育类家教图书按照读者目标可分为家长育儿育己类和孩子自我养成类两大类。对图书样本进一步分析后,发现青春期性教育类家教图书呈现四种特点:选题紧跟新趋势、知识点覆盖面广、作者专业背景杂、编写形式比较丰富。同时发现,当前青春期性教育类家教图书出版存在的问题表现为:产品趋于同质化、内容科学性欠佳、不重视分级阅读、品牌建设不足、宣传营销力度弱。基于对现状的梳理和问题的分析,本文从六个方面提出了促进青春期性教育类家教图书的发展策略:解放思想,树立正确的性观念;创新图书选题和编写形式;强化人才队伍建设,提升图书质量;多方参考,推进内容科学分级;加强作者、出版社品牌建设;借助新媒体,探求多种营销方式。更多还原

【Abstract】 Adolescence is a key period of sexual education.Family plays an important role in sexual education.Parents are the first sexual education teacher of youth.As an important carrier of adolescent education knowledge,parents’ teaching tools for adolescents,reference books for adolescents,the importance of family education books in adolescent sex education is unquestionable.Therefore,analyzing the current situation of family education books in adolescent sexual education,and exploring the improvement strategy is a topic with research significance.To better understand the current situation of family education books in adolescent sexual education,family education books in adolescent sexual Education which published in China from 2010 to 2020 have been collated and analyzed.According to reader goals,family education books in adolescent sexual education can be divided into two categories: parent parenting and self-cultivation.By studying book samples in depth,four characteristics of books are found: the topic selection closely follows the new trend,the knowledge point coverage is wide,the authors have a mixed professional background,and books’ writing form is relatively rich.At the same time,there are some problems with the current publishing of family education books in adolescent sexual education: products tend to be homogeneous,the content is not scientific,grading reading is ignored,brand building is insufficient,marketing promotion is weak.In response to the above problems,the following development countermeasures can be adopted: emancipate the mind and establish a correct concept of sex,innovative book topic selection and compilation format,strengthen the construction of talent team and improve the quality of books,multi-party reference to promote scientific grading of content,strengthen the brand building of authors and publishers,explore a variety of marketing methods with the help of new media.更多还原