【作者】 马静；

【导师】 董明； 田华楠；

【作者基本信息】 西安电子科技大学 ， 工商管理硕士（专业学位）， 2021， 硕士

【摘要】 随着我国移动互联网产业的高速进步,游戏行业的发展态势迅猛,逐渐出现了一批竞争力强的游戏公司,越来越多的年轻人在娱乐之外也选择游戏研发作为自己的职业。游戏行业的技术与产品更新较传统行业大大加快,研发员工则是产品更新的核心力量,因此,研发员工激励之于游戏公司的重要性犹如炊具之于巧妇,研发员工激励体系的建立与完善对于游戏公司至关重要,也是公司对于管理研发员工的关键因素。YR公司是W公司旗下的大型游戏研发供应商,以游戏服务为主业,致力于研发出市场所需要的各类游戏产品。本文以YR游戏公司为研究对象,对YR公司研发员工激励体系现状进行研究,识别出当前YR游戏公司研发员工激励体系中存在的问题,以期对YR游戏公司研发员工激励体系进行针对性的优化,从而全面提升YR公司研发员工管理水平,帮助公司实现稳健发展。本文通过问卷调查法对YR游戏公司研发员工现状进行调查,从该公司工作人员的激励方式、考核指标以及激励结果等方面分析,旨在发现该公司研发员工激励体系存在的问题。针对发现的问题,本文将继续通过应用相关的激励理论,分析问题产生的原因,并对该公司当前的研发员工激励体系进行优化完善,从而达到解决该公司当前困境的目标。本研究的研究结论能够帮助YR游戏公司提高研发员工工作热情,提升公司的技术竞争力,从而实现可持续发展这一战略目标。同时,本研究进一步丰富了游戏公司对研发员工激励体系的研究成果,能够为其他游戏公司进行研发员工激励管理优化提供参考。更多还原

【Abstract】 Gaming industry is enjoying a rapid development in China,provided with the flourishing mobile Internet.A mushrooming number of young people are beginning to come into contact with games development and treat it part of life,rather than simply as a way of entertainment.The technology and product update of the game industry is much faster than that of the traditional industry,R&D employees are the core force for product updates.Therefore,talent incentives are now of its importance to gaming companies as cooking utensils are to sophisticated cooks,and the establishment and improvement of talent incentive mechanisms are appearing significant for game companies,and it is also an effective way for the companies to manage talents.Affiliated with WY company,YR is playing its part as a large gaming supplier.It focuses on game services and is committed to developing various game products demanded by the market.The company is currently reaching to its industrial apex,but there are still conundrums in its way of development.This thesis takes YR Gaming Company as the research object to study its talent incentive mechanism.The questionnaire survey method is used to analyze the current situation of YR’s employee incentives,mainly to study the incentive methods,evaluation indicators and incentive results of the company’s staff,aiming to discover the problems of the company’s employee incentive system.Aiming at the problems unveiled,this article will continue to study typical problems to upgrade and promote the company’s current employee incentive system,to attain an agreement of solving the company’s current predicament.This research collects data through investigation,scientifically analyzes the company’s potential shortcomings,and proposes an optimization project to help YR realize the strategic goal of its sustainable development.To solve the current company’s dilemma,and improve employees’ enthusiasm and this company’ s market competitiveness.At the same time,it will further enrich the research results of game companies on the staff incentive mechanism and it will be useful as an example reference for other game companies to update talent incentive management.更多还原