【作者】 陈鹏；

【导师】 张慧颖；

【作者基本信息】 天津大学 ， 工商管理， 2020， 硕士

【摘要】 世界贸易随着全球经济的发展而越发的紧密,集装箱班轮运输企业作为全球贸易的主要载体之一长期处于亏损和微利状态。文章将集装箱的周转与客户信用联系起来并得出客户的信用是影响集装箱周转的核心要素。本文以由于信用管理缺失导致集装箱低效周转带来的持续亏损的M公司为例。文章通过对M公司历史订单数据的分析得出客户延迟提货的7种原因,在7种原因的基础上分析出17种客户信用的构成要素。使用层次分析法对订单流程当中客户信用构成要素中的占比做了相应的分析和排列并且科学的使用3+1”信用管理的体系对客户信用风险进行有效的预防。依照“3+1”信用管理的体系设立了信用管理部门,从前期客户信息收集甄别,中期客户信用评级与信用政策匹配和后期集装箱回空周转管理对集装箱的周转流程分别实施管控,尤其是不仅仅是针对于国内发货人,同样也适用于国外的收货人,M公司第三方的角色以及贸易条款不同的规定使得M公司的客户是收发货人双方而不是传统的一方。M公司通过建立“3+1”信用管理体系进行客户信用管理可以有效的减少收货人提货天数,以加快集装箱的周转,帮助企业实现利润的增长。更多还原

【Abstract】 With the development of the global economy,world trade is getting closer and closer.Container liner shipping companies,as one of the main carriers of global trade,have been in a state of loss and low profit for a long time.The thesis links the turnover of the container with the customer’s credit and concludes that the customer’s credit is the core element that affects the turnover of the container.This thesis takes as an example company M,which has sustained losses due to inefficient container turnover due to lack of credit management.Based on the analysis of M company’s historical order data,the thesis finds 7 reasons for the delayed delivery of customers,and analyzes 17 components of customer credit based on the 7reasons.Use the analytic hierarchy process to analyze and arrange the proportions of customer credit components in the order process and scientifically use the "3+1" credit management system to effectively prevent customer credit risks.According to the "3+1" The credit management system has set up a credit management department.From the collection and screening of early customer information,mid-term customer credit rating and credit policy matching,and later container return turnover management,the container turnover process is separately controlled,especially not only for domestic development.Consignees are also applicable to foreign consignees.The role of the third party of M company and the different provisions of the trade terms make M company’s customers be both consignees and consignees rather than traditional parties.M company uses "3+1" Credit management system-based customer credit management can reduce the number of days for the consignee to pick up the goods,speed up the turnover of containers,and help companies achieve profit growth.更多还原