【作者】 张宝吉；

【导师】 雷丽莉；

【作者基本信息】 大连理工大学 ， 新闻与传播（专业学位）， 2021， 硕士

【摘要】 近年来,随着互联网的发展和移动设备的普及,“网络游戏”取得了前所未有的发展,特别是以手机为移动终端的“手机游戏”,呈现出了前所未有的发展态势。“王者荣耀”是我国目前用户最多、收入最多的手机游戏,在2019年全球游戏收入排行榜中,“王者荣耀”排名第一,可见其发展速度之快、影响力之大。文化的发展和传播要不断的与时俱进,网络游戏作为一种新兴的传播媒介,其为中国传统文化在网络时代更好的传播提供了平台,网络游戏为了承担更多的社会责任取得长久的发展,“游戏+文化”的传播形式开始流行起来,“王者荣耀”便是其中的佼佼者,将游戏内元素与传统文化相结合,形成了具有自身特色的发展模式。本文正是基于这样的背景,从传播学角度出发,对“王者荣耀”的玩家以及游戏对其认知、态度、行为层面产生的文化传播效果进行研究,采用问卷调查、文本分析相结合的研究方法,探究“王者荣耀”的文化传播效果以及存在的问题,并提出增强传播效果的提升策略。本文主要分为五个部分:第一部分为绪论,主要说明本文章的选题背景与选题意义、“网络游戏”相关概念、国内外研究现状以及研究方法等,第二部分对“王者荣耀”的文化传播现状进行分析,第三部分是对“王者荣耀”的文化传播效果进行研究,通过问卷调查法对玩家进行调查,并对已有数据经过SPSS的分析,探究“王者荣耀”的文化传播对于玩家在认知、态度、行为等方面的效果,第四部分和第五部分是针对“王者荣耀”的文化传播存在的问题进行探究并提出相关解决措施和发展战略。本文试图从国内最受欢迎的手游——“王者荣耀”这个个案中寻找出“网络游戏”的文化传播之道,让“游戏+文化”的传播形式更加得到认可,进而加强传统文化在更大范围内的有效传播,同时也希望能够改变群众对于“网络游戏”的刻板印象,让其认识到游戏的积极作用。更多还原

【Abstract】 In recent years,with the development of the Internet and the popularity of mobile devices,"online games" have achieved unprecedented development,especially the "mobile games" with mobile phones as mobile terminals,showing a booming trend."Glory of Kings" is a mobile game with the largest number of users and income in China.In the global game revenue ranking in 2019,this game ranks first,which shows its rapid development and great influence.The development and dissemination of culture should keep pace with the times.As a new media,online games provide a better platform for the dissemination of Chinese traditional culture in the Internet age.In order to undertake more social responsibilities and achieve long-term development,online games have become popular in the form of "game +culture",among which "the Glory of Kings" is the best.The combination of elements and traditional culture has formed a development mode with its own characteristics.Based on this background,from the perspective of communication,this paper studies the cultural communication effect of "the Glory of Kings" players and the cognition,attitude and behavior of the game.By using the research methods of questionnaire survey and text analysis,this paper explores the cultural communication effect and existing problems of "the Glory of Kings",and puts forward some suggestions to enhance the communication effect strategy.This paper is divided into five parts: the first part is the introduction,which mainly explains the background and significance of the topic selection,the related concepts of "online game",the research status at home and abroad and research methods,etc.The second part analyzes the cultural communication status of the "Glory of Kings",the third part studies the cultural communication effect of the "Glory of Kings",and carries on the analysis to the players through the questionnaire survey method.The fourth part and the fifth part are to explore the problems existing in the cultural communication of "the Glory of Kings" and put forward relevant solutions and development strategies.This paper attempts to find out the way of cultural communication of "online game" from the case of "the Glory of Kings",the most popular mobile game in China,so as to make the communication form of "game + culture" more recognized,and then strengthen the effective communication of traditional culture in a wider range.At the same time,it also hopes to change the stereotype of the masses about "online game" and make them realize the value of the game positive effect.更多还原