【作者】 张惠；

【导师】 詹映；

【作者基本信息】 中南财经政法大学 ， 法律（法学）（专业学位）， 2021， 硕士

【摘要】 随着互联网技术的应用与普及,近些年跨境电商在我国得到了蓬勃发展。2020年的新冠疫情席卷全球,在其他产业低迷的情况下,跨境电商凭借其无接触性和便捷性实现了逆势增长,成为我国外贸经济增长的新引擎。越来越多的消费者倾向于从线下消费转向线上消费,推动了跨境电商进一步发展,由此可见,跨境电商在我国发展前景依旧较为可观。与此同时,跨境电商背后也存在着大量的商标侵权隐患,其中之一便是商标平行进口。商标平行进口问题不仅涉及到商标权利人利益与社会公众利益之间的矛盾,还涉及到知识产权与国际贸易自由化之间冲突,因此有关于商标平行进口的争议由来已久。虽然近些年来,国内商标平行进口贸易日渐繁荣,但目前我国商标法、反不正当竞争法等相关法律依旧没有对其合法性做出规定,有关的知识产权国际条约对该问题也避而不谈。而伴随着跨境电商的蓬勃发展,商标平行进口贸易在得到进一步发展的同时,跨境电商的特殊性也使得商标平行进口的侵权问题日益突出和复杂。目前跨境电商中商标平行进口存在着法律规定空白、司法实践裁判标准不一、商品合法性来源难以确定、跨境电商环境中商标侵权现象泛滥等问题。为了规范跨境电商环境下的商标平行进口行为,保障跨境电商行业的长期健康发展,应当尽快构建我国的商标平行进口制度。基于我国跨境电商商标平行进口现状,借鉴其他国家有关商标平行进口制度经验,针对目前跨境电商商标平行进口存在的突出问题,可以从立法和司法两个角度来构建我国跨境电商商标平行进口制度。在立法上,首先,采用商标国际穷竭原则,确定商标平行进口的合法地位,以允许商标平行进口为原则,同时规定实质差异、重新或更换包装、恶意搭便车三种例外情形,填补现有法律空白,既保障贸易自由化的发展,又在最大限度范围内保障商标权,减少商标侵权风险。其次,基于跨境电商平台在跨境交易中的特殊地位和作用,加强对于跨境电商平台的管理来规范商标平行进口行为:一是通过建立平行进口商品来源披露制度,以追溯平行进口商品的来源,保障消费者的知情权,解决平行进口商品来源不明问题,防止假冒伪劣商品以假乱真;二是通过明确跨境电商平台责任承担,以平台在交易中发挥的作用来确定其需要承担的责任,推动平台不断加强和完善对商标平行进口商品的审查以规避风险、减少商标侵权可能性,实现我国跨境电商环境下的商标平行进口健康发展;三是加大对网络执法的监管力度,通过政府、跨境电商平台、民间组织、社会力量等多方主体协同合作来加强对跨境电商环境下的商标平行进口贸易的监管,营造良好的跨境电商交易环境。在司法实践中,针对跨境电商中存在的商标平行进口案件同案不同判的困境,在缺乏法律依据的情况下,可以通过建立商标平行进口典型指导案例制度,为法院在处理商标平行进口案件提供参考。更多还原

【Abstract】 With the application and popularization of Internet technology,cross-border e-commerce has been booming in my country in recent years.In 2020,the new crown epidemic has swept the world.In the case of other industries downturn,cross-border e-commerce has achieved contrarian growth with its con tactlessness and convenience,and has become a new engine for my country’s foreign trade economic growth.More and more consumers tend to switch from offline consumption to online consumption,which has promoted the further development of cross-border e-commerce.It can be seen that the development prospects of cross-border e-commerce in my country are still considerable.At the same time,cross-border e-commerce There are also a large number of hidden dangers of trademark infringement behind the business,one of which is the parallel import of trademarks.The issue of parallel imports of trademarks involves not only the contradiction between the interests of trademark owners and the interests of the public,but also the conflict between intellectual property rights and the liberalization of international trade.Therefore,there has been a long controversy about the parallel import of trademarks.In recent years,the parallel import trade of domestic trademarks has become increasingly prosperous,but at present,China’s Trademark Law,Anti-Unfair Competition Law and other relevant laws still do not stipulate its legality,and the relevant international intellectual property treaties have also avoided this issue.With the vigorous development of cross-border e-commerce,parallel import trade of trademarks has been further developed.At the same time,the particularity of cross-border e-commerce also makes the infringement problem of parallel import of trademarks increasingly prominent and complex.At present,there are many problems in the parallel import of trademarks in cross-border e-commerce,such as blank legal provisions,different judgment standards in judicial practice,difficult to determine the source of legality of goods,and rampant trademark infringement in cross-border e-commerce environment.In order to regulate the parallel import of trademarks in the context of cross-border e-commerce and ensure the long-term healthy development of cross-border e-commerce industry,the parallel import system of trademarks in China should be established as soon as possible.Based on the current situation of China’s cross-border e-commerce trademark parallel import,drawing on the relevant trademark parallel import system experience of other countries,and aiming at the prominent problems existing in the current cross-border e-commerce trademark parallel import,we can construct the trademark parallel import system in China’s cross-border e-commerce from the perspectives of legislation and justice.On legislation,first of all,using the international exhaustion principle,legal rights to the trademark parallel import,to allow for the parallel imports of trademark for the principle,at the same time,substantial differences,again or change the packing,malicious hitchhiking three types of exceptions,fill the blank of the existing law and guarantee both the development of trade liberalization,and within the scope of the maximum guarantee trademark rights,reduce the risk of trademark infringement.Secondly,based on cross-border electric business platform in the special position and role of cross-border transactions,to strengthen the management of the electric business platform for cross-border to regulate the behavior of the trademark parallel import: one is through the establishment of parallel import source disclosure system,to trace the source of the parallel imports,safeguard consumer’s right to know,solve the problem of parallel imports source,to prevent counterfeit and shoddy commodity convincing;2 it is through cross-border electric business platform responsibility,clear to platform role in the transaction to determine its need to take responsibility,promote the platform continue to strengthen and improve the review on the trademark parallel import goods to avoid risks,reduce the possibility of trademark infringement,cross-border electricity business environment in our country the healthy development of the trademark parallel import,3 it is stepping up efforts in supervising the enforcement of the network,from the government,cross-border electric business platform,non-governmental organizations,and social forces to work together to strengthen the various main cross-border electricity environment regulation of trademark parallel import trade,create diversified supervision system,forming good cross-border electricity trading environment.In judicial practice,in the absence of legal basis,a typical guiding case system for parallel import of trademarks can be established to provide reference for courts in dealing with parallel import of trademarks,aiming at the dilemma of different judgments in the same cases in cross-border e-commerce.更多还原